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The Business Behind the Olympic Games

THE OLYMPK GAMES THE BUSINESS BEHIND THE RINGS THE OLYMPIC GAMES ARE NOT ONLY ONE OF THE MOST, IF NOT THE MOST IMPORTANT SPORTING EVENT IN THE WORLD, THEY ARE ALSO A BILLION DOLLAR BUSINESS. BETWEEN 2005 AND 2008, THE OLYMPIC MOVEMENT GENERATED $5.5 BILLION IN REVENUE FROM FIVE MAJOR SOURCES: BROADCASTING, TICKETING, LICENSING, DOMESTIC SPONSORSHIP AND THE TOP PROGRAM. REVENUE in million U.S. dollars 866 1,555 2,570 185 274 TOP PROGRAM DOMESTIC SPONSORSHIP LICENSING TICKETING BROADCAST BROADCASTING IS THE LARGEST REVENUE CONTRIBUTOR FOR THE OLYMPIC MOVEMENT. THE 2012 OLYMPIC GAMES WILL BE BROADCAST LIVE IN MORE THAN 200 COUNTRIES. REVENUE FROM THE SALE OF BROADCASTING RIGHTS HAS RISEN FROM $ 1.2 MILLION IN ROME 1960 TO MORE THAN $ 1.7 BILLION IN BEIJING 2008. BROADCASTING REVENUE in million U.S. dollars 1,251 1,845 2,232 2,570 3,914 1993 - 1996 1997 - 2000 2001 - 2004 2005 - 2008 2009 - 2012 OLYMPIC GAMES SPONSORSHIP IS DEVIDED IN TWO PROGRAMS: DOMESTIC SPONSOR- SHIP IS MANAGED BY THE ORGANISING COMMITTEES OF THE HOST COUNTRIES AND COVERS LOCAL MARKETING RIGHTS. THE TOP PROGRAM IS MANAGED BY THE IOC AND COVERS LONGTERM PARTNERSHIPS OF THE OLYMPIC MOVEMENT WITH LARGE MULTINATIONAL CORPORATIONS. NUMBER OF PARTNERS IN THE TOP PROGRAM 12 12 11 11 11 10 CALGARY/ SEOUL ALBERTVILLE/ LILLEHAMMER/ BARCELONA NAGANO/ SYDNEY SALT LAKE/ ATHENS TURIN/ BEIJING VANCOUVER/ LONDON ATLANTA 1985 - '88 1989 - '92 1993 - '96 1997 - 2000 2001 - 04 2005 - 08 2009 - '12 OLYMPIC SPONSORSHIP REVENUE in million U.S. dollars TOP PROGRAM DOMESTIC SPONSORING LILLEHAMMER/ATLANTA 1993 - 1996 534 813 279 NAGANO/SYDNEY 1997 - 2000 655 1,234 579 SALT LAKE/ATHENS 2001 - 2004 796 1,459 663 TORINO/BEIJING 2005 - 2008 1,555 2,421 866 VANCOUVER/LONDON 2009 - 2012 957 TICKETING REVENUE VARIES STRONGLY WITH THE BUYING POWER OF THE HOSTING COUNTRIES. IN BEIJING 2008, 6.5 MILLION TICKETS WERE SOLD TO GENERATE TOTAL REVENUE OF $185 MILLION. EIGHT YEARS EARLIER IN SYDNEY, 6.7 MILLION SOLD TICKETS GENERATED REVENUE OF $551 MILLION. TICKETING REVENUE in million U.S. dollars WINTER GAMES/SUMMER GAMES LILLEHAMMER/ATLANTA 1993 - 1996 25 425 451 NAGANO/SYDNEY 74 1997 - 2000 551 625 SALT LAKE/ATHENS 183 2001 - 2004 228 411 TORINO/BEIJING 2005 - 2008 185 274 89 VANCOUVER/LONDON 250 2009 - 2012 THE RECORD FOR THE MOST TICKETS SOLD IS CURRENTLY HELD BY THE 1996 OLYMPIC GAMES IN ATLANTA, WHERE 8.3 MILLION OF THE AVAILABLE 11 MILLION TICKETS WERE SOLD. TICKET SALES AT THE SUMMER OLYMPICS FROM 1996 - 2008 in millions TICKETS AVAILABLE TICKETS SOLD 2008 BEIJING 5.3 6.8 3.8 6:5 8.32 2004 ATHENS 7.6 1996 ATLANTA 6.7 2000 SYDNEY THE OLYMPIC MOVEMENT GENERATES REVENUE BY LICENSING THE USE OF OLYMPIC MARKS AND IMAGERY TO THIRD PARTIES. LICENSING IS THE SMALLEST OF THE FIVE CONTRIBUTORS TO OLYMPIC REVENUE. LICENSING REVENUE in million U.S. dollars WINTER GAMES/SUMMER GAMES LILLEHAMMER/ATLANTA 24 1993 - 1996 91 115 NAGANO/SYDNEY 14 1997 - 2000 52 66 SALT LAKE/ATHENS 25 2001 - 2004 62 87 TORINO/BEIJING 22 2005 - 2008 163 185 VANCOUVER/LONDON 51 2009 - 2012 OVERALL, OLYMPIC REVENUE IS ON THE RISE. IT IS LIKELY THAT THE CURRENT QUADRENNIUM WILL POST A NEW RECORD IN OLYMPIC REVENUE. OVERALL OLYMPIC MARKETING REVENUE IN THE PAST FOUR QUADRENNIUMS in million U.S. dollars 2.630 3.770 4.189 5.450 1993 - 1996 1997 - 2000 2001 - 2004 2005 - 2008 london statista @greative SOURCE: INTERNATIONAL OLYMPIC COMMITTEE commons OO The Statistics Portal

The Business Behind the Olympic Games

shared by Statista on Aug 01
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This infographic provides a brief round-up of the business behind the Olympic Games.

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