The Effects of 50 Shades of Grey on the Sex Toy Industry

The Effects of 50 Shades of Grey on the Sex Toy Industry

Sales in sex toys used by the main characters have spiked by an explosive 400%.

100% 100% 100% 100%

Over the last two years sex toys sales have soared with a 30% growth rate worldwide.


Across the country, shops and online stores are seeing spikes in sales of all kinds of toys, especially those that feature in the best-selling trilogy.

June 68%

The high volume of people searching for the 50 Shades trilogy books in June, 68% went on to look for lingerie-related discounts afterwards.

26% went on to look for sex toy discounts afterwards.

The novels have inspired several novelty sex toys, too, including:



Riding Crops

"Spank Me" Body Powder

Gray Ties

inspired by Christian Grey's signature accessory. (Brooks Brothers even has a line called "Eight Shades of Grey Ties.")

Babeland even hosted a "Fifty Shades of Grey"-themed sex workshop in May called "Fifty Shades of Sex." The free workshp, which promised to help attendees "try out some of the scenes from the book" filled up quickly.


In the UK the book has sold out in many stores and that sales of other erotic literature has risen by 130%. Other sex shops reported a similar surge in interest.

The Effects of 50 Shades of Grey on the Sex Toy Industry

shared by VisualApogee on Nov 02
50 Shades of Grey has taken the literary World by storm and now the Sex Toy Industry. Take a look to see how this one book has shaken everything up.


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