The Anatomy of an Affair: From Faithful to Unfaithful in 36 Hours or Less

OTHE 36 HOUR AFFAIR From faithful to unfaithful in 36 hours or less. 5:00 PM EVENING -8:00 PM OF NEXT DAY PEAK AFFAIR TIME MORNING PEAK REGISTRATION TIME Affair happens between 5 and 8 pm 8:30 A.M. END START 10:00 A.M 12:00 PM LUNCH 2:00 PM PEAK SEARCHING AND MESSAGING TIME 12:00 PM LUNCH -2:00 PM OF NEXT DAY PEAK DATE TIME They meet during lunch time (between 12 and 2 p.m.) and 5 times out of 6, the woman chooses the location. • Average number of messages sent by men during lunch: 4.8. Sent by women: 3.9 • Men who send 9+ messages increase their chances for a reply by 219% MORNING 7:30 AM OF NEXT DAY-9:30 AM AVG. MESSAGES SENT EVENING 18:00 PM PEAK CHATTING TIME Men and women exchange an average of 6.7 emails or texts in the morning to make coffee or lunch plans for that day. • Men and women chat an average of 18.3 minutes and exchange contact info with someone they connected with earlier that day. •2 out of 5 times, women initiate chat 18M ASHLEY MADISONCOM