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Women, Style, & Self-Expression

Prepare to strike the phrase "fashion victim" from your vocabulary. A new Women, Fashion& Self-Expression study from T.J.Maxx, in partnership with Dr. Hazel Clark, Research Chair of Fashion at Parsons The New School for Design explores how women control fashion to express themselves. WOMEN ARE IN CONTROL Fashion plays an important role in giving women control over what they want to say about themselves. Nearly 9 out of 10 women agree, 6I control my fashion, fashion doesn't control me?? Women rock these looks to show or feel: SELF- CONFIDENT IN- CONTROL SEXY WELL-FITTED DRESS JEANS BLAZER HEELS JEANS HEELS Women use fashion to express their: 77% 74% Individuality 0 Personality 67o Mood WOMEN ARE STYLE CHAMELEONS They make trends their own to reflect their personal style. 55%0 women interpret trends with a personal twist According to 77% of women, more fashion options = more opportunity to self-express So they need top quality options at a great price to build their personal style palette WOMEN Quality 38% WANT • Great Price 45% TJMA PERSONAL STYLE IS JUST THAT... PERSONAL The majority of women enjoy pulling together a look and making trends their own. 69% actually enjoy O getting dressed WOMEN DRESS: 88% for themselves 25% to "fit in" THE BOTTOM LINE Women want to explore more possibilities to express their personal style, not a cookie-cutter shopping experience. This means finding top quality, designer items at incredible prices, to make those options endless. Find out more about how women express themselves through fashion and how T.J. Maxx provides women with more possibilities to express their personal style. Visit This study was conducted by Braun Research and completed by 1,000 women between the ages of 18-54 TJ-Ma

Women, Style, & Self-Expression

shared by Lemonly on May 22
We definitely have some fashion lovers here at Lemonly, so it was right up our alley to do a fashion infographic with T.J. Maxx. Their newest fashion study in partnership with Dr. Hazel Clark, Researc...





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