
Who is the modern day white van man?
Whois the THE MODERN DAY *.White Van Man? There are over 2.5 million vans on our roads in the UK, with the 'white van man' population contributing over £35 billion annually to the UK economy. The term 'white van man' was coined in 1997 by Sarah Kennedy on BBG Radio 2. and despite all the stereotypes, do you ever wonder who the modern day "white van man' really is? On average the White van man' has 15 years driving GENDER AGE experience! 32% 95% Males 5% Female A M4 Il SALES 25% 24% 14% 3% 1% 16-24 25-34 85-44 45-54 55-64 64- TOP 5 VAN PROFESSIONS 72% of van X BUILDER drivers say driving a clean van makes them a better driver Only O COURIER 38% of van TOP 5 VAN COLOURS drivers have a tattoo SHOP KEEPER OPEN ELECTRICIAN HANDYMAN When stuck in traffic 14% of drivers sing to themselves and 2% have a nap ESSENTIAL VAN FEATURES FAVOURITE RADIO 063% radio/cd/mp3 BBC RADIO 2 23% 45% вВс RADIO 1 14% sat nav O 40% 33% of van drivers find the term white van man 95-106 CAPITAL FM 8% power steering rude and insulting ALTERNATIVE VAN USES 85% of drivers care how their customers see them 50% preak tea FAVOURITE SNACKS 45% to music listening 32% go for a pačked lunch 45% eating 31% doing office work 8% prefer fruit 30% reading 5% prefer pie ör a pasty 14% smoking 62% of van 11% sleeping drivers are non-smokers 9% playing games Over 40% of van drivers travel fewer than 100 miles each day 5% Sex PAIRING MEN WITH White Vans M4 SALES SINCE 1984 www.m4sales.co.uk Sources: www.theaa.com www.nissan.co.uk www.ford.co.uk www.directlineforbusiness.couk design by www.jessicadraws.com
Who is the modern day white van man?
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