
Who is the American Homebrewer?
EBREW WHO IS THE AMERICAN HOMEBREWER? There are an estimated 1.2 million homebrewers in the United States Two-thirds began homebrewing in 2005 or later 40 The average homebrewer is 40 years old, with most (60%) falling between ages 30-49 78% are married or in a domestic partnership 69% have a college degree or some form of higher education Nearly 60% have household incomes of $75,000 or more 17% 31% 23% NORTHEAST WEST MIDWEST 26% SOUTH Homebrewers are spread across the country Collectively, homebrewers produce more than 2 million barrels of brew a year which represents a small but sizeable portion (1 total U.S. production Nearly all homebrewers (95%) shop in 2 local homebrew stores 8 or 9 times a year, and a majority (80%) also shops in 3 online stores 5 times a year HomebrewersAssociation.org BA All data from a notionally representative survey commissioned by the American Homebrewers Association" in 2013. www.erlaacion ES ERICAN ASSOCIA
Who is the American Homebrewer?
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