What Women Want

FASHION, SHOPPING & INSPIRATION REVEALED: what WOMEN want WE ASKED OVER 600 WOMEN ABOUT THEIR SHOPPING HABITS, FASHION INSPIRATION AND WOMEN THEY ADMIRE, AND THIS IS WHAT THEY SAID... Fashion in the MEDIA 2 IN 3 87% OF WOMEN THINK THE AVERAGE UK WOMAN IS UNDER REPRESENTED BY THE FASHION MEDIA SAY THERE IS NOT FAIR REPRESENTATION OF DIFFERENT BODYSHAPES AND SIZES Let's talk SHOPPING! Window shopping 8 out of 10 WOMEN SAY SHOP MANNEQUINS DON'T GIVE A GOOD REPRESENTATION OF REAL BODYSHAPES Ways to shop WOMEN SIZED 8 - 16 PREFERRED WAY TO SHOP IS: HIGH STREET PLUS SIZE WOMEN'S PREFERRED WAY TO SHOP IS: ONLINE Our fashion inspiration TELEVISION CELEBS PLUS-SIZE WOMEN ARE ½ AS /2 LIKELY TO TAKE FASHION INSPIRATION FROM CELEBS THAN WOMEN SIZE 16 & UNDER AYO MAGAZINES SOCIAL MEDIA WOULD LIKE TO SEE MORE INSPIRING WOMEN AS THE 64% FACE OF FASHION BRANDS Top 5 famous inspirational women 1ST JESSICA ENNIS 2ND ADELE TRACK AND FIELD ATHLETE SINGER / SONGWRITER 3RDWILLOUGHBY ELEVISION PRESENTER 4TH 5TH BERRY PIPER MARY KATIE FOOD WRITER CAMPAIGNER WOMEN who inspire us FRIENDS HISTORIC WOMEN FAMILY MEMBERS ACTRESSES MODELS REALITY TV STARS What's the key to FEELING GÖOD about yourself? HERE'S WHAT THEY SAID... Don't aim to be PERFECT Be happy with YOURSELF and make the best of what YOU HAVE 66Happiness IS THE MOST ATTRACTIVE FACTORL Don't wait to be HAPPY You are UNIQUE and are good enough YOU ALWAYS WERE Sources: Plus Size fashion brand Curvissa surveyed 600 women from size 8 - 28 using independent panel uSamp in conjunction with edigital. In this infographic plus size refers to Curvisza Sizes 14-32 women size 18 and above.