Vanson Bourne Christmas Percents

CHRISTMAS PERCENTS We asked 1000 people, whatthey would be doing this Christmas, with whom, where and when AT A GLANCE OF PEOPLE ČELEBRATE CHRISTMAS 94% ON AVERAGE, PEOPLE THINK RETAILERS SHOULDN'T PUT UP CHRISTMAS DECORATIONS 22ND NOV UNTIL 22ND NOVEMBER Nearly twice asmany peopleselected 4 weeks before Christmas"as thenextmostpopularanswer THE AVERAGE DATE PEOPLE PUT UP THEIR CHRISTMAS DECORATIONS IS 9TH DECEMBER 9TH DEC People with childrenathomedecorateslightly earlieron average (4 days earlier) THE AVERAGE DATE PEOPLE START THEIR CHRISTMAS SHOPPING 12TH OCT IS 12TH OCTOBER Men start on averagenearly amonthlater than women 30% OF PEOPLE START THEIR CHRISTMAS SHOPPING 30% BEFORE HALLOWEEN 90% OF PEOPLE WHO BUY CHRISTMAS PRESENTS BUY SOME OF THEM 90% ONLINE Overall half of christmas shoppingis done online with amajority of people (53%) nowdoing more than half their Christmas shoppingonline 59% OF PEOPLE WHO CELEBRATE CHRISTMAS SPEND MOST OF CHRISTMAS DAY 59% AТ НОМЕ 54% OF PEOPLE TRAVEL ON CHRISTMAS DAY 54% Ofthose who travel on Christmas Day, the averagejourneyis 14miles ON AVERAGE, PEOPLE OPEN THEIR CHRISTMAS PRESENTS BETWEEN 10AM AND 11AM ON CHRISTMAS DAY On average respondents with children under 18open gifts an hourearlier than therest Twice asmaryof themopen gifts before 9am (39% vs 199%) 75% OF PEOPLE WHO CELEBRATE CHRISTMAS EAT SPROUTS ON CHRISTMAS DAY 75% 55+ yearoldsaretwiceas likely toeat sprouts onChristmas Day 52% OF PEOPLE DO NOT WATCH THE QUEEN'S SPEECH 16-24 yearolds are less likely tochooseto watch the Queen's speechlive when it's broadcast (13%) than everyoneelse (22-31%) 29% OF PEOPLE WHO CELEBRATE CHRISTMAS HAVE AN AFTERNOON NAP ON CHRISTMAS DAY Mencutrumberwomen 35% to 22% Youngpeopleareas likely to napasthe65+ agegroup. 71% OF PEOPLE SEND TEXT MESSAGES ON CHRISTMAS DAY, НАРPY CHRISTMAS OF THEM THEY SEND AN AVERAGE OF 11 MESSAGES EACH 16-24 year olds are twice as likely to text on Christmas Day as peopleover65 10% OF PEOPLE USUALLY SHOP ONLINE ON CHRISTMAS DAY Twiceas many respondents with under 18s at hame shop online (15%) vs 7% of those with no childrenaround. This inceases to 22% of the 25-34agegroup 21% OF PEOPLE WHO CELEBRATE CHRISTMAS RETURN OR EXCHANGE AT LEAST ONE PRESENT 21% Thesepeoplereturnorexchangeanaverageoffaur presents. Approaching twice as many respondents with under 18s exchange o getrefunds forgifts (28% vs 16%) 20% OF PEOPLE WHO CELEBRATE CHRISTMAS RE-GIFT AT LEAST ONE PRESENT. 20% THESE PEOPLE RE-GIFT AN AVERAGE OF FOUR PRESENTS Women are far morelikely todoitthan men (25%vs 16%), so arepeoplewith under 18s at home (2996). 24% OF PEOPLE NEVER WANT TO HEAR 24% CLIFF RICHARD'S 'MISTLETOE AND WINE' AGAIN More 16-34 yearoldschose "All want for Christmas is you" (to stop singing?). Perhaps they areunfamiliar with Ciff's dassic? Survey conducted in November 2014 by Vanson Bourne. We asked 1000 people, what they would be doing this Christmas, with whom, where and when. VansonBourne www.vansonbourne-christmas.co.uk Intelligent Market Research N 29% *****