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Top Holiday Toys of 2012

Top Holiday Toys of 2012 MediaMiser TURNING NEWS INTO KNOWLEDGE The Wii U was the most-mentioned toy on Twitter by a huge margin, garnering around 130,000 more mentions than the next-most popular. The holidays are a time for both giving and getting, and we all know what that means for kids. lots and lots of toys! But which gadgets, baubles and other knick-knacks on the Toys R Us 2012 Hot Toy List are trending the strongest on Twitter during the holidays? The Wii U dominated the five most popular toys on the list, picking up 150k+ mentions in less than three weeks and averaging around 7,300 per day: Of the less popular but still trendy toys on our list the LeapPad2 Learning Tablet was king, followed by Doc McStuffins dolls: 10,000 140 9,000 120 8,000 7,000 100 6,000 80 5,000 60 4,000 3,000 40 2,000 20 1,000 Furby Lego Ninjago Wii U -Lalaloopsy Silly Hair Dolls -Skylanders -Doc McStuffins LeapPad2 Jake & the Never Land -Tabeo Top Words Furby, a plush and interactive toy with its own unusual language, was the second-most mentioned toy. It picked up around 3,000 mentions per day. 3% Wii INintendo Furby video youtube 5%. skylanders new 8%. 11% game Top Toys - Share of voice ninjago console .1% 0.50% 11% Around four per cent of tweets mentioned YouTube, thanks to a large number of users "liking" YouTube videos featuring various Wii U games. 6% 3% Top Hashtags #wiiu A ABE #giveaway HA 75% #WIN E #FURBY E AB #Nintendo Furby #wii Lalaloopsy Silly Hair Dolls Lego Ninjago #furbycomp RR WiiU #Skylanders Skylanders #News Doc McStuffins H-# # of hashtag mentions #NintendoDirectJP LeapPad2 1, 000 2,000 3,000 4, 000 Jake & the Never Land The Wii U dominated in terms of overall mentions, at 75 per cent. The popular game console was followed by Furby, which received 11 per cent of toy mentions. Many of the top hashtags - such as #giveaway, WIN and #furbycomp - correlated with retailer contests and pre-Christmas promotional giveaways, but the most popular by far was wiiu. The only other toy to crack the five per cent barrier in terms of overall mentions was the #NintendoDirectJP was popularized Dec. 5, when the company used its webshow series "Nintendo Direct" for the Wii U's Japanese launch. Skylanders video game, at six per cent. Top links Of the top links featured in tweets three were in Spanish, one was from the U.K. and the other from Japan. The top two links were from YouTube. All top links mentioned the Wii U. YouTube video - Super Agressivo Wii U ft. Monark Leon YouTube video - "Cyprien - La Wii U "Concurso Wi U 32 GB con Nintendo Land" on List of Wii U games on Wii U Premium Bundle on y Tweets: 378 y Tweets: 364 y Tweets: 901 Views: 246, 763 yTweets: 674 Views: 3, 397, 008 y Tweets: 613 © 2012 MediaMiser Ltd. Mentions 23/11/2012 25/11/2012 27/11/2012 29/11/2012 01/12/2012 03/12/2012 15/12/2012 07/12/2012 09/12/2012 11/12/2012 13/12/2012 23/11/2012 25/11/2012 27/11/2012 29/11/2012 01/12/2012 03/12/2012 05/12/2012 07/12/2012 09/12/2012 11/12/2012 13/12/2012

Top Holiday Toys of 2012

shared by christiewitt on Dec 19
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A recent MediaMiser report that studies the top Christmas toys of 2012 based on Twitter trends.




Christie Witt


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