Transcript

Thanksgiving Weekend 2014

2014 ONLINE CONSUMER TRENDS THANKSGIVING WEEKEND TRAFFIC TRENDS Netmining compared traffic patterns for the week of Thanksgiving to average online baseline activity. Unique increases and decreases were seen in various categories. RETAIL CELL PHONES COMPARISON SHOPPING ENGINES HOME THEATER / ELECTRONICS X COUPONING THANKSGIVING EVE THANKSGIVING BLACK FRIDAY WEEKEND CYBER MONDAY TIME FOR A NEW TV SEARCHING FOR THE BEST DEALS CONSUMERS STARTED CLIPPING EARLY TRAVEL THEME PARKS BED AND BREAKFASTS € EUROPEAN DESTINATIONS A NATIONAL PARKS THANKSGIVING EVE THANKSGIVING BLACK FRIDAY WEEKEND CYBER MONDAY CONSUMERS WERE REALLY INTERESTED IN THE GREAT OUTDOORS LOW TRAVEL INTEREST ON THANKSGIVING AUTO MOTORCY CLES . SUV / 4-WHEELERS HYBRIDS O LUXURY THANKSGIVING EVE THANKSGIVING BLACK FRIDAY WEEKEND CYBER MONDAY MINIMAL TRAFFIC FOR AUTO CONSUMERS WERE NOT SO ELECTRIFIED BY HYBRIDS THIS YEAR! The following are traffic trends within unique online interest segments from Thanksgiving weekend. LEAVE THE LEFTOVERS ENTERTAINMENT Chinese cuisine increased Movies increased 35% on 342% on Black Friday. Thanksgiving Eve. Take out or delivery? Don't forget the snacks! RELATIONSHIPS SURPRISE! Marriage decreased 68% Black Friday. Babies increased 99% Dating decreased 8% on Cyber Monday. on Cyber Monday. Pregnancy increased 84% on Thanksgiving Eve. For better or for worse. Special delivery! HOLIDAY HEARTBURN THANKSGIVING BLUES Acid Reflux increased On Thanksgiving Day, 147% on Black Friday. Depression increased 53%. Step away from the stuffing! Anxiety Disorders increased 70%. Don't worry, be happy! ROAD TRIP! On Thanksgiving Eve, Dogs increased 212% Cats increased 681% Should they stay or should they go? CONVERSIONS BY HOUR OF DAY Netmining compared Thanksgiving weekend hourly retail, auto and travel conversion activity from baseline activity. RETAIL 9.0% SHOP TIL YOU DROP! 8.5% 8.0% 7.5% 7.0% MA 6.5% 6.0% 5.5% 5.0% 4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% NO ONE'S WAKING UP EARLY 1.0% ON CYBER MONDAY 0.5% 0.0% 12AM 2AM 4AM 6AM 8AM 10AM 12PM 2PM 4PM 6PM 8PM 10PM THANKSGIVING BLACK FRIDAY CYBER MONDAY Retail conversions were highest at 9% at 1pm on Black Friday and Cyber Monday; 2x greater than that time on Thanksgiving. Retail consumers made most of their purchases in the afternoon throughout the weekend. AUTO 20% 19% AUTO CONSUMERS ARE DEDICATED! 18% 17% 16% 15% POST THANKSGI VING DINNER AUTO RESEARCHING 14% 13% 12% A LITTLE AFTERNOON 11% SHOPPING 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% 12AM 2AM 4AM БАМ 8AM 10AM 12PM 2PM 4PM 6PM 8PM 10PM THANKSGIVING BLACK FRIDAY CYBER MONDAY Cyber Monday experienced the highest auto conversions; 2x greater than the highest activity conversions on Thanksgiving and Black Friday. Auto marketers saw the most consumer activity in the late morning throughout the weekend. TRAVEL 9.0% 8.5% 8.0% 7.5% 7.0% 6.5% 6.0% 5.5% 5.0% 4.5% 4.0% 3.5% 3.0% TAKING A BREAK TO EAT 2.5% THANKSGIVING DINNER NOT MANY PEOPLE ARE STAYING UP LATE ON BLACK FRIDAY AND CYBER MONDAY 2.0% 1.5% 1.0% 0.5% 0.0% 12AM 2AM 4AM 6AM 8AM 10AM 12PM 2PM 4PM 6PM 8PM 10PM THANKSGIVING BLACK FRIDAY CYBER MONDAY Travel marketers saw significant conversion activity beginning at 6am throughout Thanksgiving weekend. The greatest conversion percentage was at 2pm on Thanksgiving; the highest for the weekend. MOBILE USAGE ACTIVITY Netmining looked at consumer usuage patterns for i0S and Android smartphones and tablets throughout Thanksgiving weekend. SMARTPHONES USAGE ACTIVITY IOS ANDROID THANKSGIVING EVE 57.75% 34.34% 55.27% 38.95% THANKSGIVING BLACK FRIDAY 50.40% 36.41% WE EKEND 48.55% 36.53% 45.02% 37.59% CYBER MONDAY TABLETS USAGE ACTIVITY IOS INDROID 1.96% 5.95% THANKSGIVING EVE THANKSGIVING 1.34% 4.44% BLACK FRIDAY 3.12% 10.07% 3.59% 11.33% WEEKEND CYBER MONDAY 4.07% 13.32% Android smartphone activity showed more activity than i0S phones, but slowly decreased throughout the holiday weekend. ios tablet use increased significantly throughout Thanksgiving weekend. Both ioS and Android tablet activity increased from Saturday to Cyber Monday. As stores ramp up their promotions online, consumers may be switching to their tablets to make those purchases. Netmining partnered with Proximic to provide data across 197 billion impressions. netmining proximic Netmining is a leading provider of programmatic data-driven targeting solutions designed to help marketers understand and reach their audiences online. Our Audience Scoring Engine combines various data sources into real-time customer intelligence that yields high-performing and highly-relevant digital advertising, targeted to your customer. With the challenge of fragmented consumer media habits, Netmining's cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement. For more information, please visit netmining.com or follow us on Twitter anetmining. +11% +2% | +33% -14% +6% -0.4% +11% W+17% +21% -28% +8% 4 +4% +4% +12% %9- W O %7- +12% -21% +55% | +11% -37% +34% +21% -16% +55% +51% +26% -75% -32% -14% %LV- -50% ( -16% %6-C -21% +6% 4 %bL- -22% I +9% %S- +3% O -13% ... +68% +53% +50% +72% E +15% +11% +24% +28% +34% +34% +17% -11% TOTAL CONVERSIONS TOTAL CONVERSIONS TOTAL CONVERSIONS ABOUT

Thanksgiving Weekend 2014

shared by netmining on Dec 22
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Netmining created a Thanksgiving weekend infographic. We compared online consumer traffic trends, hourly retail, auto and travel conversion activity from Thanksgiving weekend and found what hours expe...

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netmining

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Lifestyle
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