Super Party Weekend

SUPER PARTY WEEKEND SUPERMARKET SHOPPING TRENDS FOR THE BIG GAME 2014 ..... ****** On Super Bowl Sunday, the average household spends 36% more on groceries than the Sunday before. We analyzed previous years' purchase data to identify key trends and uncover how shoppers across the US spend a little more to celebrate the Big Game. BEER > EVERYTHING ELSE The average customer spends more on beer than on party food and party accessories combined. 36% On Super Sunday, pend per household increases significantly over the previous Sunday. HOME VS AWAY $17 $8 Domestic beers see the most sales overall around game day, but these beer types experience the biggest sales spikes over a typical week. $4 CRAFT/ MICRO HISPANIC UK / IRISH GERMAN DUTCH WHO BUYS WHAT Hispanic Kegs Asian German UK/Irish AGE MILLENNIALS GEN X BOOMERS MATURES SENIORS Chili Chili Wings Pizza Pizza DELAY OF GAME We uncovered which foods and beers different age groups buy the most around game day. TRIPLE THREAT Shoppers who typically buy healthy foods throughout the year make an exception on Super Sunday – they're most likely to buy UK or Irish beers and chicken wings. The most popular game day grub, by total sales: 18% CHIPS more was spent on party snacks for the big game in 2013 than 2012. THE ULTIMATE NACHOS RECIPE Here are the foods that take off before kickoff, with the biggest sales spikes leading up to the game: SNACKS 1 TORTILLA CHIPS 2 RIBS 3 FROZEN CHICKEN WINGS PIZZA 4 POTATO CHIPS 5 SHREDDED CHEESE dunnhumby