A Snapshot of Britain

A SNAPSHOT OF BRITAIN WE'RE MOST PROUD OF.. IF WE'D ONLY THOUGHT OF... 40% 39% 34% 26% 23% 22% 20% 20% 17% 3% CAT'S EYES THE MINI VW BEETLE THE WORLD THE DYSON WIDE WEB GRAND THEFT AUTO FACEBOOK TEFLON HOOVER BLACKBERRY Britons told us which British product they were most proud of... and those which they wish had been designed in Britain Do we consciously buy British? YES NO 28% 71% How important is 'Being British' when purchasing goods/services? Very important Fairly Not very important important Not at all important 22% 30% 30% 17% We buy British because... 40% of the quality 38% we want to support a British company 36% we want to support the British economy 26% of the reputation What is your favourite food/drink? And which would you say is Britain's national food/drink? 50% Roast Beef and Yorkshire Pudding Chinese Takeaway Curry Fish and Chips Full Pasta Tea Beer/Lager Coffee Wine Coke/ Fizzy Drinks Water English Breakfast ©lpsos MORI 2012. Research based on nationally representative Ipsos MORI samples of 1,000-2,000 across GB during 2011 and 2012.