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Smartphone Influence Factor

Smartphone Market Share Increase Mobile Influence Factors LINUX Windows (Microsoft Corp) Linux 5,4 million units 3.5 million units symbian Symbian (mostly used by Nokia Corp) 68 millionunits Others 0.1million units : BlackBerry. BlackBerry (Research in Motion Ltd.) 7.4 million units Android (Google Inc.) 104.8 million units IOS (Apple Inc.'s iPhone) 26.0 million units THE "MOBILE INFLUENCE FACTOR" (OR EFFECT OF SMARTPHONES ON IN-STORE SALES) ON RETAIL PURCHASES WILL INCREASE TO $689 BILLION (OR 19% OF TOTAL STORE SALES) BY 2016 $689 BILLION OR 19% 2011 2013 2012 2016 Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone 43 PERCENT OF SMARTPHONE OWNERS HAVE USED THEIR MOBILE DEVICE WHILE IN A STORE 43% FOR A SHOPPING PURPOSE MOBILE COUPONS ARE MOST POPULAR AT GROCERY STORES, (41% OF MOBILE SHOPPERS SAID THEY USED COUPONS THERE), DEPARTMENT STORES (41%), AND CLOTHING STORES (39%). AT ELECTRONICS STORES, THE MAJORITY (73%) READ REVIEWS, COMPARE PRICES (71%), AND SCAN QR CODES (57%) DEPARTMENT STORES 41% CLOTHING STORES 39% ELECTRONICS STORES 74% BEST OFFERI MOBILE COUPONS READ REVIEWS, COMPARE PRICES 71% SCAN QR CODES 57%

Smartphone Influence Factor

shared by mobigomobile on Mar 13
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“ Smartphone Influence Factor “ for Retail in-Store Sales Indeed, a recent released report from Microsoft, “Mobile in the Consumer Journey,” finds that 30% of average consumers use thei...

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