The smart Aussies who shop online
The smart Aussies who shop online 88% undertake one or more e-commerce activity 69% have purchased one good or service online in the last six months In the last six months of 2010 500,000 new customers 1 in 5 Australians do most of their shopping online signed up for a PayPal account and began shopping online. Where, what, why? Australian traffic to online retail sites Average monthly spend on goods online ebY Travel $1168 5,576,000 unique visitors Homewares $791 amazon.com. 2,191,000 unique visitors Auto Accessories $767 Woolworths 1488,000 unique visitors the fresh food people Top 5 Australian online retailers Why do Australians buy online? 1. DealsDirect.com.au 2. CatchoftheDay.com.au 3. BigpondMusic.com.au 4. 00.com.au 5. OzSale.com.au %24 dollar value service & convenience range & brands price How often do you shop online? Data obtained from poll on onlineshoppingusa.com.au website 28% All the time 31% Often 38% Occassionally 3% Never The growth of online shopping Australian-based ecommerce sales JANUARY $33.3 billion Average 15% growth 09 every year since 2005 $16.9 billion 2009 2015 Retail sales in Australia 7% of all local retail sales 14% growth from last year Online Overseas postal activity +10% -1% oversea inbound mail domestic and outbound mail since 2005 Traditional Price Markup 65% All goods wholesale or retail mark- up 142% 97% 76% 40% 85% 52% 47% Fresh food DVDS & Books Other manufactured Electrical and Furniture music newspapers Clothes and shoes products electronic goods and magazines Examples Nike running shoes $240 at a major Australian sports retailer $134 from an online store based in the US 66 There are too many examples, from white goods to motorcycles and TVs to video games, where we pay more Choice campaigns director Christopher Zinn onlineshoppingusa showcasing the best of US online shopping for Australians This infographic is designed and created by Sources: Australian Communication and Media Authority (ACMA) Macquarie Equities Research Australia Bureau of Statistics data, The Australia Institute The Business of Australian Online Retail, Forrester Consulting Online Shopping USA (http://onlineshoppingusa.com.au) Forrester Research Reserve Bank Nielsen NetView Sydney Morning Herald Choice
The smart Aussies who shop online
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