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ShopSavvy Wins Black Friday 2011

Black Friday 2011 data provided by ShopSavvy, Inc Black Friday customers have been scanning millions of products with ShopSavvy since 2008. Using this data, we can see some stories emerge around the most hyped shopping day of the year. WHEN WE SHOP NORMAL SHOPPING HOURS Shopping hours follow a pattern, hitting highs in the evening and lows in the early morning. 6AM 6PM 6AM 6PM 6AM 6PM BLACK FRIDAY SHOPPING HOURS Black Friday shopping starts late Thursday and almost never stops. There is a rush with stores opening late Thursday and the highest spikes are in the early afternoon. THANKSGIVING BLACK FRIDAY 6AM 6PM 6AM 6PM 6AM 6PM LOW HIGH 4:00 AM scans 1:00 PM scans 2.7X 12.3X average volume average volume YEAR-BY-YEAR Black Friday 2011 recorded a 635% increase over normal shopping patterns 1 week before BF Thanksgiving Black Friday % scan increase over October average 635% 600% 551% 500% 417% 400% 300% 200% 196% 100% 2008 2009 2010 2011 scan volume year-to-year ShopSavvy scanned 3X more products on Black Friday 2011 than on Black Friday 2010 WHAT WE BOUGHT scan volume by category CONSUMER ELECTRONICS FOOD APPAREL TOYS OTHER OFFICE FURNITURE BABY VIDEO GAMES НOME SPORTS MOVIES MUSIC HEALTH BEAUTY BOOKS WHY DID WE SHOP? top 3 growth scans video games +2,028% growth consumer electronics +1,520% growth toys +1,370% growth WHAT DID WE BUY? (#1 scans in each category) Consumer Apparel Baby Books Food Electronics The Help NSUN The Help Disney Royal Dress Up Trunk Samsung 32" LCD 720p Fisher-Price Coca-Cola Ocean Classic Wonders Kick 60HZ HDTV 'n Crawl Gym Health & Furniture Home Movies Music Beauty senicare ADELE 21 Sonicare Cars 2 (DVD) 21 (Deluxe Edition) Extreme Keurig Mini Rocker (Black) Essence Power Brewer Toothbrush 5300 Musical Office Video Sports Toy Instruments Products Games WARE CALL-DUTY All Purpose Elmer's Glue Replacement Digital Drum Ripstik Lego Star Call of Duty: Kit Wars Modern Wheels - Millennium Warfare 3 Red Falcon (PS3)

ShopSavvy Wins Black Friday 2011

shared by rmmojado on Jan 23
This last week has been a pretty crazy one here at ShopSavvy. We’ve seen traffic explode and, with that traffic, we’ve gathered a lot of insight about how the 2011 shopping season is shaping up.




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