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Secrets of Our Favorite Senior

SECRETS EXPOSED BY CREATING RESULTS of our favorite senior Naughty and Nice. Salut, Santa! We can thank Mes. Claus for the twinikle in Santa's eye. 15% of men over 70 have sex at leost once a week; l in 5 men of this age have sex at least once a month, Could it be the shery that moke Santa so mery? Seniors shell out $124 on wine every year and cre the largest proportion of daly wine drinkers. Soure: Uhiesityd Ogn Netond Seid d king h Sourons: Wi Spim Doly 201, IS Mre Maret Cand 2011 Chimney Challenged. Shackin'up! Time to lay off that bowltul of jelly, Santa! Baby Boomers (oged 47-65) and Silent Genenation (65+) spend more on food and drink than the "coveted" 18-25 year old demo - $6,992 and S5,211 respectively. Santo and the Mes. ere still going strong, but many of the elves have likely begun shacking up. Co-hobitation for people over the oge of 65 has hipled in the post decode. Souren: letlaieinte.on 2010 Anerican Time Sunny- lum f labu Sutista 2011 Pain in the... It's an iPad World. Yoars of going up & down chinneys hove taken a toll on Sonta's bones. Like 50% of Americans over 65, he's got arthis. 8 in 10 Americans over 65 are manoging at least one chronic diseese. Source: Centens ta Drana Cantal ond henfen 2011 6% of iPod owners one seniors. Santa's favorite opps? If where he surfs on the web is any indication, trovel, health, financial, news and weather content are popular, North Pole Hello, North Pole! Reindeer CAN Fly! Maybe .. Santa ond his Silent Generation buddies are less likely to believe in mirocles than younger oge groups Rural areas hove larger proportions of elders than metropolitan areos. Santa keeps a fimeshare in Scottsdale, AZ, where the medion oge is 45.4 -8 years higher then the national averoge. Souren: "Met De ide Aneiam lier- Conpmiend Reaech Sevin 200, US Nees end Wald Rapor 2011 13% of Americans are seniors over the age of 65. By 2030, this group of consumers will make up 20% of the US Population. Creating Results Strategic O Marketing For more stats on seniors like Santa, visit www.MatureMarketingMatters.com. Capright 02011 everything mature consumers experiece branding | marketing | web | pr | displays | advertising

Secrets of Our Favorite Senior

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How does Santa manage to get all the gifts to every home in before Christmas morning? With technology of course. This infographic shows what it takes to be Santa and the technology he uses to get his job done.

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