Searching for a Deal: How Consumers are Shopping Online

IN SEARCH OF A DEAL: HOW CONSUMERS ARE SHOPPING ONLINE In a recent online survey conducted by Zoomerang and Savings.com, consumers were asked about their shopping habits and use of online deals to help them save. More people are recognizing the opportunities online to help them find coupons and the best deals on their favorite products. AS the holiday season approaches, will you be lining up outside stores or avoiding the crowds by get- ting all your shopping done on the web? CONSUMERS WHO BUY PRODUCTS & SERVICES ONLINE I When asking consumers I the best description of I their online shopping I behavior, 35% of all I shoppers agreed they I won't buy anything I without finding a great I deal. EA WEEK OMORE ERY ONMONTHS AT LEASVEAR ONCE A MONTH 15% 24% 23% 22% 9% 7% Familiarity of X online deal & coupon sites VERY FAMILIAR ONLINE SPENDING IN THE LAST 3 ΜΟΝΤHS UNFAMILIAR 22% I 35% of all shoppers use I I paper coupons on a l I weekly basis, compared I to an average of 12% | I who say they use online | I coupons for purchases | I in-store and online. $300-500 16% $4 $150-300 $-50 23% 38% WHAT FAMILIAR HOLIDAY SEASON SPENDING HABITS 87% of consumers are planning on using online coupons gifts this year. to purchase PLANNIG TO SPEND MORE PLANNING TO SPEND THE SAME PLANNING TO SPEND LESS How shoppers find -X online deals, coupons, & rebates Shoppers who would use online coupons 3 REASONS PEOPLE WILL SHOP ONLINE THIS YEAR THE BEST DEALS 45% 57% YES SEARCH ENGINES NO 11% COUPON/DEAL SITES 49% STORE WEBSITES 52% E-MAIL BLASTS 38% 55% 34% 7% 31% TRADITIONAL 18% NOT 23% FAMILY REFERRALS ADS 6% SHOPPING MAYBE 28% ONLINE SAVE MONEY ON GAS HOTTEST | 89% of consumers say I they are interested or I I possibly interested in ! | using online coupons ! | for online or in-store I purchases. ITEMS FOR ONLINE COUPONS IN 2010 BOOKS, MUSIC, FLOWERS, CARDSs, & VIDEO SPORTING GOODS ELECTRONICS APPAREL & GIFTS 56% 60% 66% 23% 23% COSMETICS & FRAGRANCES HOME & GARDEN PET SUPPLIES BABY, KIDS, &TOYS HEALTH & WELLNESS OFFICE SUPPLIES JEWELRY & LUXURY GOODS AUTOMOTIVE TRAVEL & TOOLS 27% 29% 22% 29% 17% 33% 24% 26% 25% savings.com SOURCE: ZOOMERANG.COM ONCE A YEAR $500-1000 $50-150 34% CROWDS IN SEARCH OF A DEAL: HOW CONSUMERS ARE SHOPPING ONLINE In a recent online survey conducted by Zoomerang and Savings.com, consumers were asked about their shopping habits and use of online deals to help them save. More people are recognizing the opportunities online to help them find coupons and the best deals on their favorite products. AS the holiday season approaches, will you be lining up outside stores or avoiding the crowds by get- ting all your shopping done on the web? CONSUMERS WHO BUY PRODUCTS & SERVICES ONLINE I When asking consumers I the best description of I their online shopping I behavior, 35% of all I shoppers agreed they I won't buy anything I without finding a great I deal. EA WEEK OMORE ERY ONMONTHS AT LEASVEAR ONCE A MONTH 15% 24% 23% 22% 9% 7% Familiarity of X online deal & coupon sites VERY FAMILIAR ONLINE SPENDING IN THE LAST 3 ΜΟΝΤHS UNFAMILIAR 22% I 35% of all shoppers use I I paper coupons on a l I weekly basis, compared I to an average of 12% | I who say they use online | I coupons for purchases | I in-store and online. $300-500 16% $4 $150-300 $-50 23% 38% WHAT FAMILIAR HOLIDAY SEASON SPENDING HABITS 87% of consumers are planning on using online coupons gifts this year. to purchase PLANNIG TO SPEND MORE PLANNING TO SPEND THE SAME PLANNING TO SPEND LESS How shoppers find -X online deals, coupons, & rebates Shoppers who would use online coupons 3 REASONS PEOPLE WILL SHOP ONLINE THIS YEAR THE BEST DEALS 45% 57% YES SEARCH ENGINES NO 11% COUPON/DEAL SITES 49% STORE WEBSITES 52% E-MAIL BLASTS 38% 55% 34% 7% 31% TRADITIONAL 18% NOT 23% FAMILY REFERRALS ADS 6% SHOPPING MAYBE 28% ONLINE SAVE MONEY ON GAS HOTTEST | 89% of consumers say I they are interested or I I possibly interested in ! | using online coupons ! | for online or in-store I purchases. ITEMS FOR ONLINE COUPONS IN 2010 BOOKS, MUSIC, FLOWERS, CARDSs, & VIDEO SPORTING GOODS ELECTRONICS APPAREL & GIFTS 56% 60% 66% 23% 23% COSMETICS & FRAGRANCES HOME & GARDEN PET SUPPLIES BABY, KIDS, &TOYS HEALTH & WELLNESS OFFICE SUPPLIES JEWELRY & LUXURY GOODS AUTOMOTIVE TRAVEL & TOOLS 27% 29% 22% 29% 17% 33% 24% 26% 25% savings.com SOURCE: ZOOMERANG.COM ONCE A YEAR $500-1000 $50-150 34% CROWDS IN SEARCH OF A DEAL: HOW CONSUMERS ARE SHOPPING ONLINE In a recent online survey conducted by Zoomerang and Savings.com, consumers were asked about their shopping habits and use of online deals to help them save. More people are recognizing the opportunities online to help them find coupons and the best deals on their favorite products. AS the holiday season approaches, will you be lining up outside stores or avoiding the crowds by get- ting all your shopping done on the web? CONSUMERS WHO BUY PRODUCTS & SERVICES ONLINE I When asking consumers I the best description of I their online shopping I behavior, 35% of all I shoppers agreed they I won't buy anything I without finding a great I deal. EA WEEK OMORE ERY ONMONTHS AT LEASVEAR ONCE A MONTH 15% 24% 23% 22% 9% 7% Familiarity of X online deal & coupon sites VERY FAMILIAR ONLINE SPENDING IN THE LAST 3 ΜΟΝΤHS UNFAMILIAR 22% I 35% of all shoppers use I I paper coupons on a l I weekly basis, compared I to an average of 12% | I who say they use online | I coupons for purchases | I in-store and online. $300-500 16% $4 $150-300 $-50 23% 38% WHAT FAMILIAR HOLIDAY SEASON SPENDING HABITS 87% of consumers are planning on using online coupons gifts this year. to purchase PLANNIG TO SPEND MORE PLANNING TO SPEND THE SAME PLANNING TO SPEND LESS How shoppers find -X online deals, coupons, & rebates Shoppers who would use online coupons 3 REASONS PEOPLE WILL SHOP ONLINE THIS YEAR THE BEST DEALS 45% 57% YES SEARCH ENGINES NO 11% COUPON/DEAL SITES 49% STORE WEBSITES 52% E-MAIL BLASTS 38% 55% 34% 7% 31% TRADITIONAL 18% NOT 23% FAMILY REFERRALS ADS 6% SHOPPING MAYBE 28% ONLINE SAVE MONEY ON GAS HOTTEST | 89% of consumers say I they are interested or I I possibly interested in ! | using online coupons ! | for online or in-store I purchases. ITEMS FOR ONLINE COUPONS IN 2010 BOOKS, MUSIC, FLOWERS, CARDSs, & VIDEO SPORTING GOODS ELECTRONICS APPAREL & GIFTS 56% 60% 66% 23% 23% COSMETICS & FRAGRANCES HOME & GARDEN PET SUPPLIES BABY, KIDS, &TOYS HEALTH & WELLNESS OFFICE SUPPLIES JEWELRY & LUXURY GOODS AUTOMOTIVE TRAVEL & TOOLS 27% 29% 22% 29% 17% 33% 24% 26% 25% savings.com SOURCE: ZOOMERANG.COM ONCE A YEAR $500-1000 $50-150 34% CROWDS IN SEARCH OF A DEAL: HOW CONSUMERS ARE SHOPPING ONLINE In a recent online survey conducted by Zoomerang and Savings.com, consumers were asked about their shopping habits and use of online deals to help them save. More people are recognizing the opportunities online to help them find coupons and the best deals on their favorite products. AS the holiday season approaches, will you be lining up outside stores or avoiding the crowds by get- ting all your shopping done on the web? CONSUMERS WHO BUY PRODUCTS & SERVICES ONLINE I When asking consumers I the best description of I their online shopping I behavior, 35% of all I shoppers agreed they I won't buy anything I without finding a great I deal. EA WEEK OMORE ERY ONMONTHS AT LEASVEAR ONCE A MONTH 15% 24% 23% 22% 9% 7% Familiarity of X online deal & coupon sites VERY FAMILIAR ONLINE SPENDING IN THE LAST 3 ΜΟΝΤHS UNFAMILIAR 22% I 35% of all shoppers use I I paper coupons on a l I weekly basis, compared I to an average of 12% | I who say they use online | I coupons for purchases | I in-store and online. $300-500 16% $4 $150-300 $-50 23% 38% WHAT FAMILIAR HOLIDAY SEASON SPENDING HABITS 87% of consumers are planning on using online coupons gifts this year. to purchase PLANNIG TO SPEND MORE PLANNING TO SPEND THE SAME PLANNING TO SPEND LESS How shoppers find -X online deals, coupons, & rebates Shoppers who would use online coupons 3 REASONS PEOPLE WILL SHOP ONLINE THIS YEAR THE BEST DEALS 45% 57% YES SEARCH ENGINES NO 11% COUPON/DEAL SITES 49% STORE WEBSITES 52% E-MAIL BLASTS 38% 55% 34% 7% 31% TRADITIONAL 18% NOT 23% FAMILY REFERRALS ADS 6% SHOPPING MAYBE 28% ONLINE SAVE MONEY ON GAS HOTTEST | 89% of consumers say I they are interested or I I possibly interested in ! | using online coupons ! | for online or in-store I purchases. ITEMS FOR ONLINE COUPONS IN 2010 BOOKS, MUSIC, FLOWERS, CARDSs, & VIDEO SPORTING GOODS ELECTRONICS APPAREL & GIFTS 56% 60% 66% 23% 23% COSMETICS & FRAGRANCES HOME & GARDEN PET SUPPLIES BABY, KIDS, &TOYS HEALTH & WELLNESS OFFICE SUPPLIES JEWELRY & LUXURY GOODS AUTOMOTIVE TRAVEL & TOOLS 27% 29% 22% 29% 17% 33% 24% 26% 25% savings.com SOURCE: ZOOMERANG.COM ONCE A YEAR $500-1000 $50-150 34% CROWDS IN SEARCH OF A DEAL: HOW CONSUMERS ARE SHOPPING ONLINE In a recent online survey conducted by Zoomerang and Savings.com, consumers were asked about their shopping habits and use of online deals to help them save. More people are recognizing the opportunities online to help them find coupons and the best deals on their favorite products. AS the holiday season approaches, will you be lining up outside stores or avoiding the crowds by get- ting all your shopping done on the web? CONSUMERS WHO BUY PRODUCTS & SERVICES ONLINE I When asking consumers I the best description of I their online shopping I behavior, 35% of all I shoppers agreed they I won't buy anything I without finding a great I deal. EA WEEK OMORE ERY ONMONTHS AT LEASVEAR ONCE A MONTH 15% 24% 23% 22% 9% 7% Familiarity of X online deal & coupon sites VERY FAMILIAR ONLINE SPENDING IN THE LAST 3 ΜΟΝΤHS UNFAMILIAR 22% I 35% of all shoppers use I I paper coupons on a l I weekly basis, compared I to an average of 12% | I who say they use online | I coupons for purchases | I in-store and online. $300-500 16% $4 $150-300 $-50 23% 38% WHAT FAMILIAR HOLIDAY SEASON SPENDING HABITS 87% of consumers are planning on using online coupons gifts this year. to purchase PLANNIG TO SPEND MORE PLANNING TO SPEND THE SAME PLANNING TO SPEND LESS How shoppers find -X online deals, coupons, & rebates Shoppers who would use online coupons 3 REASONS PEOPLE WILL SHOP ONLINE THIS YEAR THE BEST DEALS 45% 57% YES SEARCH ENGINES NO 11% COUPON/DEAL SITES 49% STORE WEBSITES 52% E-MAIL BLASTS 38% 55% 34% 7% 31% TRADITIONAL 18% NOT 23% FAMILY REFERRALS ADS 6% SHOPPING MAYBE 28% ONLINE SAVE MONEY ON GAS HOTTEST | 89% of consumers say I they are interested or I I possibly interested in ! | using online coupons ! | for online or in-store I purchases. ITEMS FOR ONLINE COUPONS IN 2010 BOOKS, MUSIC, FLOWERS, CARDSs, & VIDEO SPORTING GOODS ELECTRONICS APPAREL & GIFTS 56% 60% 66% 23% 23% COSMETICS & FRAGRANCES HOME & GARDEN PET SUPPLIES BABY, KIDS, &TOYS HEALTH & WELLNESS OFFICE SUPPLIES JEWELRY & LUXURY GOODS AUTOMOTIVE TRAVEL & TOOLS 27% 29% 22% 29% 17% 33% 24% 26% 25% savings.com SOURCE: ZOOMERANG.COM ONCE A YEAR $500-1000 $50-150 34% CROWDS