Saving Smart: Getting the Best Deal Via Mobile

SAVING SMART X GETTING THE BEST DEAL VIA MOBILE The retail landscape has changed significantly over the last few years, but the adoption of mobile technology has completely revolutionized the shopping experience for consumers and retailers alike. Increased smartphone use has allowed consumers to reach out to their favorite brands and receive instant access to discounts, offers, and coupons. We take a look at how consumers are saving with mobile. JUNIPER RESEARCH PREDICTS THAT CONSUMERS 2016 WORLDWIDE WILL REDEEM MORE THAN $43 BILLION 2011 $43 BILLION WORTH OF MOBILE COUPONS BY THE YEAR 2016, $5.4 BILLION COMPARED TO AN ESTIMATED $5.4 BILLION IN 2011. HOW ARE CONSUMERS USING THEIR MOBILES TO SAVE? A recent survey published by eMarketer found that 79% of American Internet users are using mobile coupons to save. Here's how most people find deals: 21% | 19% 18% downloaded a coupon accessed a coupon in an email compared prices 15% | 15% | 12% downloaded a savings app used a discount from looked for deals via social media a mobile text message OF AMERICAN CONSUMERS ARE SSS 9% USING MORE MOBILE COUPONS AND APPS SINCE LAST YEAR. SHARING INCREASES SAVINGS. The same survey confirmed that consumers are sharing deals on their social networks, and this generosity pays off. '82% SHARE OF CONSUMERS SHARE OR SWAP COUPONS HOW ARE CONSUMERS SHARING COUPONS? S$$ ! 67% |55% | 40% | 28% word-of-mouth printed coupons email social media OF PEOPLE WHO ALWAYS SHARE DEALS 50% SAVE $31 OR MORE WEEKLY, COMPARED TO 18% OF PEOPLE WHO NEVER SHARE. MAKE SURE YOUR MOBILE HELPS YOU SAVE. SHAMP Download an app that finds local deals and coupons on Integrate your social networking with brands you like and products Sign up for loyalty programs and email offers from stores you your favorite products and allows you to redeem directly from your device. you use for exclusive deals, such as scannable coupons available frequent. This allows you to check your device for applicable deals only to brands' Twitter followers. while in the store. Now that smartphones are integrated into our daily lives, using them to save is the next logical step. A simple app, email, or coupon shared via social media can result in easy savings. COUPON CABIN.COM SOURCES: EMARKETER.COM, JUNIPERREASEARCH.COM %24