The Rise of the Smartphone Mom

THE SMARTPHONE: A Must-Have for Every MODERN MOM By Life360° MODERN MOMS HAVE DISCOVERED THE POWER OF SMARTPHONES TO KEEP THEIR FAMILIES CONNECTED, ORGANIZED AND SAFE. LIFE360 ASKED SOME OF ITS 5 MILLION MEMBERS* TO TELL THEM WHY SMARTPHONES ARE BECOMING A MUST-HAVE. SMARTPHONE LOVE WHAT WOULD IT TAKE FOR YOU TO GIVE UP YOUR SMARTPHONE FOR A DAY? 32.4% 15.5% 28.7% 11.8% said they would said they would give up their smartphone for a day at the spa. not give up their smartphone for a day, even if they got paid. for new clothes, a new bag or new shoes. for dinner at her favorite restaurant. Over 78% said they use their smartphone within 5 minutes of waking up said they do something with their smartphone in the last 10-15 minutes before bed. said they feel they pay 64% a reasonable amount for their smartphone. Most people said they would pay between $60 and $80 a month for their smartphone. ANDROID IS BY FAR THE MOST POPULAR SMARTPHONE DEVICE AMONG SMARTPHONE MOMS, WITH NEARLY 3 TIMES AS MANY USERS AS THE IPHONE. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SMARTPHONE FAMILIES AFTER COMMUNICATION, SAFETY AND SECURITY RANKED AS THE MOST IMPORTANT FUNCTIONS OF A SMARTPHONE. 17.9% 16.5% say they check in only once per day. say they check in five to ten times per day 0000 44% 13% of people surveyed said they check in with family members via smartphone 1-5 times a day. say they check in ten or more times. Over 50% said someone in their family will buy a smartphone in the next 18 months. Over 57% said all of their family members over the age of 13 will probably have a smartphone in the next 18 months. GPS-based applications can connect smartphones automatically, so moms can see their child's or spouse's location, without having to call or text. 56% of responders who gave their children smartphones say they did so for safety and security. People surveyed said identifying safety points and threats in any neighborhood is a highly valued smartphone function THE SMARTPHONE FUTURE We are only at the tip of the iceberg with how much we depend on smartphones In 5 years, how much do you anticipate relying on your smartphone? More than I do today 73.5% Less than I do today 8.9% 18% The same amount SOURCE: LIFE360 (WWWLIFE360.COM) SURVEYED OVER 500 OF THEIR USERS. TO DOWNLOAD THE FREE LIFE360 APP, SEARCH FOR "LIFE360" IN ITUNES ANDROID MARKET Available on the Avalable in App Store Android Market gelee