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Purely's 2013 Trend Review & 2014 Predictions

Purely 2013 TREND REVIEW FASHION AND WHAT TO EXPECT IN 2014 As 2013 closed, a flurry of standout moments in fashion, and the trends they inspired came to mind. From leather to lace, the @purelyapp MET costume gala's punk theme to Public School's CFDA/Vogue Fashion Fund win- we've kept tabs on it all. Team Purely spent our post New Years looking back at our fashionable users most loved looks and most influential design- ers. We compiled data from our mobile app and recently launched web app to create our first ever, official year end trend report. We hope you find your favorite trend, a moment you may have missed or one that you hope to see flourish in 2014. 2013 top trends ORNATE EMBRODIERY / LACE Ornate Embroidery shed new light on conservative lace. Often associated with politicians' wives and vintage tablecloths, 2013 allowed designers to redefine the netlike, ornamental fabric. The intricate pattern gives lace an antique feel, yet designers kept it current because of the innovate ways they were using it. Alexander McQueen made an over-the-top statement with the collection's final piece: an oversized cape featuring large embroidery worn over a full white gown. The look was inspiring and unforgettable, true to the designer's impecca- ble aesthetic. Rachel Roy used the lace trend this fall and made it much more wearable. Her olive green lace pants are structured and neutral, and less intimi- dating to someone who is not as open to the trend. Lace had a major moment this year and it left us in stitches. RACHEL ROY ALEXANDER MCQUEEN AW 2013 - Look 22 Pre AW 2013 - Look 26 STRUCTURED LEATHER (DETAILS) Leave your ladylike details and slouchy sheaths at the door, at least for a moment. This year we saw a return to structured silhouettes and exquisitely tailored garments in the must-have fabric of the moment: leather. From cutting edge S&M inspired details that made a mockery of the ever-popular Fifty Shades of Grey, to Billy Reid's long trench that made us miss the Matrix, noth- ing helped flocks of fashionable femme fatales show their strength and break a few necks along the way - like a sharp silhouette in a luxe leather. JONATHAN SAUNDERS KAHLO PHILLIP LIM Fall 2013 - Look 26 FW 2013 - Look 13 Fall 2013 - Look 9 BLOSSOMING GEO PRINTS Last spring, we saw a new spin on the reoccurring floral trend. Graphics and flo- rals came together to create a modern pattern that we like to call "Blossoming Geo Prints." Darker, oversized, and a little bit edgy, this trend is perfect for to- day's "it girl." The chicest way to wear this trend is with a pair of printed pants, a statement blazer, or flared a-line dress. It's easy for florals to look young, so keep the rest of your look a bit tougher. Make your floral dress funky with a pair of studded booties or add a moto-inspired leather jacket to your printed pants. Some designers that embraced this playful print were Clover Canyon, Alice + Olivia, and Araks. Their collections made springtime last a little longer as they brought these blossoming geo prints to life. ARAKS CLOVER CANYON ALICE + OLIVIA Fall 2013 Look 29 Spring 2013 - Look 4 Spring 2013 RTW Look 26 RUFFLES Designers fell in love with feminine details this year, which resulted in ruffles flouncing down the runway. This frilly trend increased its level of sophistica- tion, making it wearable for all women. The year started off with two major movie stars putting their own spin on ruffles. At the Oscars, Amy Adams wore an unexpected grey, tiered ruffle gown by Oscar de la Renta. The nominee looked soft and romantic as she floated down the red carpet in rows and rows of ruffles. Another red carpet stunner was Jennifer Garner in Gucci. Her rich plum gown seemed to have a mullet-like attitude with business in the front, and a party in the back. The strapless gown was a classic shape with a major detail on the back. The explosion of oversized ruffles inspired mixed reviews by fashion crit- ics as she introduced a dramatic version of one of the top trends. If you didn't have a chance to wear a giant train of ruffles, designers like MSMG and Bottega MSGM BOTTEGA VENETA Pre Fall 2013 - Look 37 Fall 2013 - Look 12 Veneta used the trend on necklines and hems of blouses and dresses in their collections. Ruffles are an effortless way to create a ladylike silhouette without looking like a wedding cake. SHEER Transparent fabric was the sexiest way to showoff just a hint of skin this year. The sheer trend was done in a variety of ways from peek-a-boo panels to full-length translucent dresses. Designers like Badgley Mischka, Carolina Her- rera, and Versace brought sexy back with featherweight fabrics to give the illu- sion of nudity. Each of these top fashion houses translated the trend to fit their individual collections. Trendsetters wore sheer tops over lace bralets or mini- skirts with sheer overlay. The sheer trend was versatile and feminine when done tastefully. The allure of this trend was to leave a little something to the imagination while keeping fashion flirty. ATELIER VERSACE CAROLINA HERRERA BADGLEY MISCHKA DAVID KOMA Fall 2013 Look 12 Fall 2013 - Look 23 Pre Fall 2013 - Look 11 SS 2013 - Look 12 BLACK & WHITE While the world seems to be obsessed with Fifty Shades of Grey, the go-to color combo of 2013 was black and white. Designers went back to the basics to make a major impact with this classic trend. The striking mix of these clean colors is timeless, yet modern -which should be every woman's style motto. Designers like Ohne Titel kept the trend classic and dainty a la Audrey Hepburn with a fig- ure-flattering LBD. The dress's vertical white lines highlighted the female form while lengthening the body. Balmain got graphic with these neutral pigments in their Spring 2013 collection. They kept the trend strong and edgy with struc- tured silhouettes in black and white. Celebrities also warmed up to this severe color trend. Beyonce continued her reign as queen at the 2013 Grammys in a mod jumpsuit by Osman. She made everyone want to "put a ring on it" with the jumpsuit's high neckline, short sleeves, and fitted pants. Black and white is a BALMAIN FENDI Spring 2013 - Look 4 FW 2013 - Look 12 trend that will never go out of style so keep these classic colors in your ward- robe in 2014, and beyond. FUR (DETAILS) Pardon us, PETA. Don't shoot the messenger, but this wouldn't be a 2013 year end trend review without paying homage to fur. From Altuzarra to Alexander Wang, it was no secret how fashion's most fabulous faces stayed warm while walking down the catwalk this year in New York. While many fur details kept things classic in neutral hues of brown, black, tan, and ivory some designers, such as Anna Sui, took a walk on the wild(er) side, opting for color palettes not frequently found in fur. (Emerald green, anyone?) Perhaps 2013's most exqui- site inclusion of fur was from Carolina Herrera's A/W 2013 collection, and her resulting vision for fur-trimmed eveningwear. CARLOS MIELE ANTONIO MARRAS FW 2013 - Look 22 Fall 2013 - Look 42 JEWEL TONES (OXBLOOD, EMERALD, COBALT) Brilliant gems were major inspirations behind the most popular colors of 2013. Oxblood, cobalt and emerald were all on Pantone's o fficial list for 2013, naming emerald the "Color of the Year." These rich hues gave depth to any wardrobe and instantly made an outfit look luxurious. America's sweetheart, Reese Wither- spoon, started the year off in a bold color-blocked gown by Louis Vuitton. The actress's daughter helped her pick out this jewel tone dress for the Academy Awards and put her mom on every critic's best dressed list. Andrew Gn and Carlos Miele also coveted cobalt this year, featuring the color in their respec- tive collections. Oxblood was the obvious choice for the fall season, often seen in outerwear and handbags. Pantone, the authority on color, endorsed Emerald as the top color of the year, which made it a favorite amongst both designers and ANDREW GN BARBARA TFANK consumers. SS 2013 - Look 32 Fall 2013 RTW - Look 16 METALLIC The runways were shining this year, thanks to the metallic trend. With every shade of silver and gold, the designers made sure to keep things flashy in 2013. Versace's Spring 2013 Couture collection was as radiant as ever, with pieces like a liquid gold suit that kept the designer's sex apparel alive and thriving. Burberry Prorsum updated their famous trench coat this year with metallic shades of blue. The double-breasted coat certainly didn't lack luster, boasting color-blocked aqua and teal hues. The metallic trend carried over to the red carpet with many Hollywood stars. Leading ladies like Jessica Chastain and Naomi Watts brought glamour to the Oscars this year in their gowns. Jessica looked luminous in her custom Giorgio Armani copper embellished column gown. The metallic color perfectly highlighted her red locks and porcelain skin - while Naomi sparkled in a gunmetal Armani Prive gown with an asymmetrical VERSACE BURBERRY PRORSUM Spring 2013 Couture - Look 7 sS 2013 - Look 30 neckline. TARTAN I PLAID Have you found yourself craving checks? Well, the rest of the fashion industry certainly caved in to the addition in 2013! From sophisticated signature checks in tweed at Chanel, to preppy classics from Ralph Lauren and Tommy Hilfiger- the trend took over the runways, appearing on almost every article of clothing ssible. Perhaps the perpetuating factor of plaid is the consistent ability to dress it up or down, take it from the gala to the grocery, and everywhere in be- tween. Or maybe, it's the longstanding history of tartan's and Queen Victoria's affection for the motif? Whatever the reason, plaid has stood the test of time, exploding back onto the fashion scene at all levels this past year. OSCAR DE LA RENTA DAKS CREATURES OF THE WIND ANNE VALERIE HASH Prefall 2013 - Look 5 AW 2013 - Look 4 Fall 2013 - Look 7 Pre Fall 2013 - Look 2 2014 predictions SOFT SORBET The popular colors from the runway this year are sure to make you feel sweet. Fashion's indulged in an icy dessert, and we are enjoying every bite. Soft sor- bets are everywhere, so wear these shades this spring. Our favorite designers to use these pretty pastels are Erin Featherston, Karen Walker, and A.P.C. Their collections include ultra feminine frocks that are perfect for the warmer weath- er months. Think delicate, light hues and you will be right on trend for 2014. KAREN WALKER ERIN FETHERSTON A.P.C. Resort 2014 - Look 27 Resort 2014 - Look 9 Spring 2014 RTW Look 20 WIDE LEG TROUSER Silhouettes are changing this year, so say goodbye to your favorite skinny jeans and welcome the new pant of 2014: the wide leg trouser. These sophisticated pants have us jumping for joy due to the incredible comfort. Now you can have your cake and eat it too, without squeezing yourself into last season's skinnies. Remember to pair these oversized pants with a fitted top to give your body the correct balance and to avoid a frumpy proportion. If you are feeling extra bold, wear a solid crop-top with a pair of patterned wide leg trousers and you'll be rocking two major trends at once. The Row has mastered pants, and they've out- done themselves with the wide leg trouser. Another designer favorite of ours is Katie Ermilio, so be sure to check out their on-trend collections in the app. THE ROW KATIE ERMILIO Resort 2014 - Look 6 Spring 2014 RTW - Look 7 OVERSIZED PRINTS Designers found inspiration in art this year, paying close attention to a variety of brushstrokes that gave life to oversized prints. These painted prints will mirror popular styles of art including abstract, graffiti, and impressionism. Wear the oversized print trend from head to toe for a larger than life work of art. Designers like Balmain, Paule Ka, and Thakoon created a walking canvas with each look in their collections. The year will be filled with color and print, so get ready to feel a bit artistic with the oversized print trend. PAULE KA BALMAIN ESCADA Spring 2014 RTW Look 17 RTW Spring 2014 - Look 22 Spring 2014 RTW - Look 10 In 2014, discover what's next as it happens. Join Purely today. Purely FASHION @purelyapp

Purely's 2013 Trend Review & 2014 Predictions

shared by purelyfashion on Jan 16
Our fashionable users' most loved looks and most influential designers, compiled from over 300k data points.


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