Transcript

The Playboy State of Man

SPONSORED CONTENT E60THE PLAYBOY STATE OF MAN 1953 2013 60" ANNIVERSARY Celebrating its 60th anniversary of great marketing to men, Playboy is looking at just who those men are and how best to reach them now. The State of Man is a definitive study of modern men, measuring everything from their speeding habits to sexual preferences, creating a complete portrait of the modern 21st century man and how he compares with his past counterparts. Here are some highlights. 52% 37% 44% ZERO 18% SEVEN OR MORE 19% 27% 5% 29% CG ONCE OR FOUR TO SIX TIMES 31% TWICE 18% 2012 1992 2012 1992 2012 1992 PAY OFF BILLS AND DEBTS INVEST VACATIONS THREE TIMES 14% DECLINED TO ANSWER 12% $200K OR > $150K TO $200K 3% %24 E 25-34 18% MONEY BY THE NUMBERS %19 17% HAVE BEEN A VICTIM OF A CYBERCRIME N GET MOST OF THEIR NEWS FROM SOCIAL NETWORKING SITES $50K TO $75K 15% WATCHING TV 02:16 EPIDEMIC DISEASE 8% SURFING THE INTERNET PLAYING VIDEO GAMES NATURAL DISASTER 9% WAR/TERRORISM 02:02 00:36 35% READING TALKING ON THE PHONE GLOBAL WARMING D:03 00:33 WATCHING MOVIES TEXTING LACK OF NATURAL, RESOURCES13% POPULATION GROWTH 00:49 0:28 19% For more information on Playboys 60th anniversary celebration, including its Marketing to Men advertising contest, go to AdAge.com/playboy Infographic produced by UnionPixel HEALTH CHECK WORLD VIEW: END DAYS WHAT IS THE GREATEST THREAT TO HUMANKIND? HOW MANY TIMES DO YOU WORK OUT EACH WEEK? $75K TO $10OK 13% $100K TO $150K 15% | 45-54 |WORK AT LEAST 50 HRS A WEEK | 3% MEN GET MOST OF THEIR NEWS ONLINE 32% 35-44 8% OWN THEIR НOME SAY THEY WORK AT LEAST 60 HOURS A WEEK UNEMPLOYED IN THE PAST 4 YEARS? 41% $25K TO $50K 18% H BY THE NUMBERS HAVE PAID BILLS ONLINE 76% HAT MEN EARN < $25K 18% WHAT WOULD THEY DO WITH THE MONEY? AVERAGE TIME SPENT DAILY: WE ASKED MEN TO IMAGINE THEY WON $50,000. TIME IS ON OUR SIDE FAST CASH

The Playboy State of Man

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The State of Man is a definitive study of modern men, measuring everything from their spending habits to sexual preferences, creating a complete portrait of the modern 21st century man and how he comp...

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