New Year, New You? Truth About What Consumers Want to Improve Each New Year

New Year, New You? Truth About What Consumers Want to Improve Each New Year 55% of respondents typically DO NOT make New Year's resolutions Main reasons why people don't make resolutions: 49% 29% 20% 18% 2% Have not kept Set goals throughout the year past resolutions and have given up Simply forget to make resolutions Say studies show they don't create long-term change Say it's too expensive In 2014, 42% of respondents say they WILL NOT make a resolution 33% Say they WILL 25% Say they make a resolution are NOT SURE 49% of women typically make resolutions compared to 41% of men Of those that typically make resolutions, 58% will make more than one resolution The three most popular categories for resolutions are: Social/ Personal Finances Relationships 30% Health/Fitness 45% 81% More people are planning to make a personal finance resolution in 2014 (51%) than 24 have typically made in the past (45%) Despite their best efforts, the majority of respondents (55%) abandon their resolutions before May. However, 26% of respondents say they see through their resolutions There are numerous ways people try to keep their resolutions: Identify their resolutions prior to new years 30% Develop an action plan 46% 40% Leave themselves written reminders Ask family and friends to remind them of their resolution 23% Find a partner with the same resolution to motivate and 20% support each other Bank of America 2,500 respondents surveyed between September and October 2013 02013 Bank of America Corporation %24