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Metal Matters

Metal PI MATTERS Au hen purchasing a piece of jewelry for yourself or a loved one, you want to choose the best piece- it's something that is symbolizing your relationship together. PLATINUM is a great choice for engagement rings and wedding bands because it's naturally white so it won't fade or change color over time, It symbolizes a relationship that will endure. Over time platinum develops a rich finish called a patina. PLATINUM IS DURABLE, like the love one has for their partner. Platinum prongs PLATINUM IS DURABLE offer better 60% protection for diamonds. HEAVIER THAN GOLD Au Ag Platinum is so durable that it can stay in your family forever, being passed down from one generation to the next. Platinum's density makes it highly durable, so it doesn't wear away over time. WHITE GOLD HAS ITS SETBACKS 3 • Platinum's purity makes it a hypoallergenic metal. DID YOU KNOW? • White gold is known to contain other metals which may trigger an allergic reaction. White gold WILL FADE to yellow over time. White Gold LOSES LITTLE PIECES OF METAL with every scratch, requiring many rings to be reinforced or reshanked to replace metal that has worn awoay. White gold requires re-plating to maintain color. PLATINUM IS RARE, 4 like the true love one finds: • Platinum is 30 times more rare than gold. • If all the platinum ever mined were melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. Gold, however, would fill three pools. The engagement ring and wedding band is a symbol of your everlasting love and should be made in a metal that will stand the test of time: Platinum. For more information on platinum visit: PLATINUM PURE • RARE · ETERNAL @Ptjewelry

Metal Matters

shared by PTJewelry on Nov 19
PGI is a worldwide marketing organization dedicated to creating, expanding and strengthening consumer education for platinum jewelry. One of our newest tools is an infographic to share the attributes ...


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