The Many Shades Of Rosé

A GUIDE TO ROSÉ Times have changed, and it seems everybody's sipping that Rosé THE ROSÉ REVIVAL ROSÉ MARKET Rosé represents only 1.5% of wine, but it's growing at an astonishing rate. 1 out of every 36 wine bottles sold in the U.S. is a Rosé. Rosé wine category April 2016-April 2017, volume sales grew by is worth an annual $207M 53% Sparkling Rosé is growing 2X faster than total sparkling wine category Sparkling Rosé: Total sparkling wine: 19% 9% REASONS FOR THE ROSÉ COMEBACK Influencers drive purchase vins de prevence CONSEIL INTERPROFESSIONNEL The Provence Magazine articles Popular rappers and Wine Council declared Rosé the musicians endorsed promoted Rosé on next big drink Rosé in their songs promotional tours and business deals New Rosés improve upon old but a Rosé doesn’t improve with age-it's best at 4-6 months old. Rosés today have evolved beyond the super sweet versions of the past. Today, wine-lovers enjoy a variety of Rosés, from dry to sweet. Millennials reject gender norms. Men proudly sip pink wine in a trend called "Brosé" WHO'S DRINKING? U mportes Rose 25% of all of Rosé 40% imported Rosé is consumed in New York City consumers are women ages 21-34 of all of the wine 15% imported Rosé is consumed in Miami 30% consumed in France is Rosé Millennials may have just discovered their new favorite drink, but Rosé is as old as the hills of France. WHAT IS ROSÉ? Birthplace and world capital of Rosé: Provence, southern France. Pale Rosé wine has been produced in Provence since before the time of the Roman Empire in 125 B.C. Top countries for Rosé production, 2014 (in % of world population): FRANCE 34% U.S. SPAIN 15% 19% HOW IT'S MADE Saignée Method In the first few hours Maceration Method Blending Method Red grapes skins macerate Red white and white in grape juice for a few wine are mixed (vat of fermenting red wine, about 10% of the juice is hours and are drained of white with only about before the juice is fermented. bled off to make a darker, richer Rosé. Makes only about 10% of production. 5% of red). Uncommon The longer the skins touch with still Rosé, more the juice, the darker the Rosé. common with sparkling. Most common method. THE MANY SHADES OF ROSÉ Provence Style (dry, floral) watermelon, grapefruit, herbs Pinot Noir (dry, earthy) strawberry, melon Tempranillo (spicy, floral) green pepper White Zinfandel (sweet) pineapple, banana White Merlot (sweet) raspberry, dessert fruit Sangiovese (dry, fruity) cranberry, raspberry, honeydew Cabernet Sauvignon (dry, crisp) citrus, tobacco, pepper Syrah (dry, hearty) plum, cherry, blueberry Montepulciano (spicy, fruity) cinnamon, orange, cloves Tavel Style (dry) strong, most like red wine 53% of Americans say a glass of Rosé is more refreshing in summer than a popsicle A GUIDE TO ROSÉ WHY DRINK ROSÉ? Mark a special occasion. Americans drink pink to celebrate... 55% Valentine's Day Birthday party 51% 45% New Year's Eve Wind down. Americans are coz-ay with Rosé when... Watching TV 58% Reading books or magazines 55% Watching sports 32% Taking bubble baths 30% Sunbathing 27% WHEN TO DRINK ROSÉ American adults who drink wine at least once a week drink Rosé... Consistently throughout the year Just a few times a year 60% 12% 5% 23% Only at certain times of the year, not More during warm months exclusively warm months than cool months ROSÉ FOOD PAIRINGS Sweet Rosé: Cool down spicy Dry Rosé: Best with lighter dishes (seafood, chicken, foods. Complements smoky vegetables, salads) flavors such as BBQ ribs SONOMA-CUTRER ROSÉ OF PINOT NOIR TASTING NOTES %) ABV Aromas of strawberry, Crisp, fresh, weightless Pale Alcohol: pink color marionberry, cherry, 12.2% rhubarb, hibiscus tea Celebrities, Millennials, women and men are all embracing Rosé - next time you reach for a wine list, you might want to think pink Please Enjoy Our Wines Responsibly ©2017 Sonoma-Cutrer Vineyards, Windsor, CA. SONOMA-CUTRER SOURCES: DEVELOPED BY N NOWSOURCING provencewineusa.com/page.cfm?p%38 winefolly.com/review/what-is-rose-wine thespruce.com/what-are-rose-wines-3511308 vinepair.com/wine-blog/10-shades-of-rose-wine discover.wineaccess.com/through-the-grapevine webstaurantstore.com/guide/580/types-of-wine-glasses.html nielsen.com/us/en/insights/news/2017/a-flavorful-fourth-of-july.html forbes.com/sites/rebeccalerner/2017/08/09/rose-still-on-the-rise-in-the-u-s/#56788839453d winemarketcouncil.com/wp-content/uploads/2017/08/WMCRosePressRelease2017 WithCharts.pdf prnewswire.com/news-releases/step-aside-popsicle-your-day-in-the-sun-is-over-and-rose-is-on-the-way-300471519.html wine-economics.org/aawe/wp-content/uploads/2016/07/2D-Couderc-Rose-wines-Volume-consumption-production-prices-exchanges-worldwide-trends-consumers.pdf washingtonpost.com/lifestyle/style/rose-really-the-story-of-pink-wines-path-from-tacky-to-chic/2017/06/26/3830ef52-553-11e7-a204-ad706461fa4f_story.html?utm_term-c245a3ff0153