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From Likes to Buys: Shoppers Are Using Social Media to Find Reliable Brands

FROM LIKES TO BUYS SHOPPERS ARE USING SOCIAL MEDIA TO FIND RELIABLE BRANDS Thanks to social media, brands can't hide behind their logos anymore. These days, negative and positive brand experiences can be shared with millions of people in just seconds. Shoppers are no f longer relying on glossy ads or incentives to make decisions; instead, they are actively taking cues from their social networks for product and service recommendations. Below, we take a look at just how much influence social media has on consumers. • WHAT'S IN A LIKE American Internet users are increasingly following brands on social media. A study by Burst Media reveals the reasons shoppers are engaging with brands via social networks. TOP REASONS U.S. SOCIAL MEDIA USERS FOLLOW BRANDS ON SOCIAL MEDIA BY GENDER O Females with children L Females without children Males KEEP UP WITH THE SHARE CONTENT WITH SHARE OPINIONS OR INTERACT WITH THE SEE WHAT OTHERS ARE LATEST CONTENT FAMILY AND FRIENDS COMMENTS SITE'S AUTHORS SAYING 100% -" 100% 50% - 44% 45% 42% 41% 1 50% Ili ÏIt 33% 31% 26% 27% 29% 29% 23% 25% 22% 17% 19% 0% 000 000 000 000 0) Keeping up wih the latest content was the most popular reason cited by 44 PERCENT of moms, 45 PERCENT of childless women, and 31 PERCENT of men. • THE MOST LOYAL A recent survey by ClickFox revealed the type of brands that elicit the most loyalty from the American consumer. WHAT COMPANIES ARE YOU MOST LOYAL TO? Food and Beverage Companies 57% Technology and Gadets Providers 51% Health and Fitness 44 43% Wireless Providers 0% 50% 100% MEASURING THE INFLUENCE A study by Ipsos OTX and Ipsos Global asked American social media users about their actions after seeing that a friend liked or followed a certain brand on Facebook or Twitter. 18 PERCENT of U.S. social media users said 18% they would buy from a brand because their friend liked or followed it on social media. MEN AND WOMEN AGREE THE AGE FACTOR 18% 17% Nearly the same percentage of female social media users (18 PERCENT ) and male social media users (17 PERCENT) said that The study found that individuals under age 35 were more likely to be influenced by their friends' social media activities, while adults over they would buy from a brand if their friend followed or liked that brand. age 50 were least likely to make a purchase decision based on their friends' brand choices on social media. U.S. SOCIAL MEDIA USERS WHO WOULD BUY A BRAND BECAUSE A FRIEND LIKES OR FOLLOWS IT ON A SOCIAL NETWORK UNDER 35 23% 35-49 21% 50-64 9% 50% 100% Shoppers are connecting on social media for many reasons. Whether they are seeking to engage with a brand they are loyal to or finding out which brands their peers prefer, social media has become a major influencer for many buyers. COUPON CABIN.COM SOURCES: CLICKFOX.COM, EMARKETER,.COM

From Likes to Buys: Shoppers Are Using Social Media to Find Reliable Brands

shared by CouponCabin on Jul 26
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Thanks to social media, brands can’t hide behind their logos anymore. These days, negative and positive brand experiences can be shared with millions of people in just seconds. Shoppers are no longe...

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