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Know Your Voter

KNOW YOUR VOTER Everyone is talking about who's going to be the next President of the United States. As the 2016 Presidential election fast approaches, data driven marketing is more important than ever before. How can marketers reach Democrats or Republicans? Do Democrats or Republicans buy an item more than the rest of the population? With these insights in hand, The Trade Desk is here to ensure your marketing dollars are being put towards the best and most effective campaign. DEMOCRATS REPUBLICANS INCOME Their income tends to rest firmly in the middle to upper-middle Their wealth varies extremely 8ö8ö8 from high-upper class to lower-middle class, with very class wealth range. little in between. AGE Falling on extreme ends of the spectrum, voters are mostly either millennials or AARP members. Voters tend to be middle-aged to near-retirement age. WHAT THEY DRIVE Second-tiered luxury American trucks cars, like Acura. WHAT THEY'RE USING THE TV FOR Playing video games Watching NASCAR WHAT THEY'RE READING Fiction Non-fiction WHAT THEY LIKE TO DO OUTDOORS Fishing Hunting BRANDS THAT ARE POPULAR Birkenstocks, Apple Ann Taylor, Barnes & Noble WHAT THEY'RE PINTEREST-ING Scrapbooking Woodworking $. KNOW YOUR DONOR Those who have donated more than $1,000 most likely fit the following profile: They probably drive a Land Rover. If not, They tend to have an iPhone, but their laptop is almost certainly a Windows machine. They are more likely to have a lot of They probably like watching probably a C or E Class Mercedes. disposable income, in the $10 to 25 million range. The Matrix and Two and a Half Men. KNOW HOW TO REACH THEM Ready to get started? Contact The Trade Desk today to activate an advertising campaign that beyond targeting your own site visitors. goes You can now choose third-party data segments with tens of millions of unique users to target from heavy news television viewers to those who voted in the 2012 general election. AUDIENCE PROVIDER SAMPLE TARGETING SEGMENTS REACH V12 Demographic Political Affiliation Democrat 23M Neustar Demographics Political Registered Republican 28M Infogroup Infogroup Consumer Politics & Society Politics Voters 55M Interests BlueKai Interest Politics & Society Politics Voters 140M V12 Demographic Voter Indicator Voted In General Elections Voted In the 2012 General Election 79M theTradeDesk

Know Your Voter

shared by niegeborges on Apr 03
Infographic designed for The Trade Desk about the different profiles of voters and their habits.


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