Kate Middleton - The Duchess Effect

The Duchess Effect The Duchess of Cambridge has had an electric effect on fashion sales. +663% 300 Number of people on the waiting list for a £300 Black Dulwich Libuella Coat hours after Kate wore it to a wedding. 600% +500% £1,000,000,000 Estimated worth of the 500% Kate Middleton Brand +400% 400% +300% +238% 300% 200% +88% 100% 80% 60% 40% +15% 20% 0% Asda's coral coloured jeans Littlewoods Hockey Sticks Red LK Bennett Coat Burberry Coat Debenhams fake eyelashes George nude Russell and (Asda version) Bromley Zipkin style knee high boots hosiary Sources: Global Language Monitor Mintel, Reiss Debenhams, GRAZIA Daily Mail The Guardian DAILY.CO.UK Hike In Sales