Transcript

How the USA celebrates Mother's Day

HOW THE USA CELEBRATES Mother's Day Brands are always looking for ways to reach mothers, but how do reach the families who are celebrating – and shopping for – Mom? you Using lookalike modeling, third party data and location data, we built profiles of Mother's Day across the Midwest, Northeast, South, and West and discovered what gifts are the most popular in each region. Armed with these insights, brands can better target sons and daughters across the nation who are looking for that perfect gift only a mother could love. shoppers MIDWEST Midwestern Mother's Day shoppers are likely to be: #1 89 POLITICALLY INTERESTED IN FOOTBALL FANS CONSERVATIVE OUTDOOR ACTIVITIES Most popular Midwestern gifts: FLOWERS DESSERTS GREENERY DÉCOR PERFUMES NORTHEAST Northeastern Mother's Day shoppers are likely to be: TRAVELERS DEMOCRATS ACTIVE Most popular Northeastern gifts: GARDENING DÉCOR DESSERTS GIFT CARDS PERFUMES ACCESSORIES SOUTH Southern Mother's Day shoppers are likely to be: VIDEO GAMERS CONCERT GOERS RACING FANS Most popular Southern gifts: GARDENING SPA DAYS DÉCOR DESSERTS PERFUMES ACCESSORIES WEST Western Mother's Day shoppers are likely to be: MOVIE GOERS BEACH LOVERS PET LOVERS Most popular Western gifts: SPA DAYS DESSERTS FLOWERS DÉCOR GARDENING ACCESSORIES O theTradeDesk D: D: D: D: D: D: D: D: D:

How the USA celebrates Mother's Day

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Infographic designed for Trade Desk about what are the more popular Mother' Day gifts by region.

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The Trade Desk

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Lifestyle
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