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How Christmas and New Year Celebrations are Different In 2020

BORDERLESS ACCESS Holiday Season 2020 How will Christmas and New Year Celebrations be Different this Year? It is that time of the year when many people around the world take a break from work, spend time with their family and friends, go on vacations and celebrate. Unfortunately, due to the pandemic, people are expected to spend their Christmas and New Year differently this year. So, we conducted an online study around the world to find out how this holiday season is going to be different for people. Celebrate at home or travel? The majority of people plan to celebrate Christmas and New Year at home. 14 The majority of people in the USA, the UAE and Germany intend to celebrate at home, without any guests. Only 1% of Germans said they plan to travel outside during the holidays, whereas 16% of people in the UAE stated they would travel. 30% and 31% of South Africans and Nigerians said they would visit friends/family for celebrations. People who will celebrate at home People who will travel 44% 40% 38% 36% 16% 33% 32% 34% 33% 33% '31% 31% 30% 13% 13% 11% 26% 21% 11% 11% 22% 21% 19% 9% 9% 19% 16% 14% 7% 7% 6% 13% 2% 1% 2% India USA Germany South Africa Kenya Nigeria UAE India USA Germany South Africa Kenya Nigeria UAE At home (witha small group of guests) At home with no guests Visit family/friends Outside home (holiday home, resort etc.) alone/immediate family Outside home (holiday home, resort etc.) with friends/extended family Change of plans Most people around the world have cancelled existing plans to travel, attend parties or even visit friends and family. #2 Only 4% of the respondents in the USA and Germany and 14% Nigerians said they will go ahead with their vacation/travel plans. Only 3% of UAE respondents intend to go ahead with their plans to host/attend parties. MON TUE WED SAT SUN 1 2 10 TUE WED People who have changed plans People who have not changed their plans 31% 20 29% 28% 27% 29% 29% 26% 27% 20% 19% 24% 25 17% 18% 20% 16% 14% 18% 14% 13% 13% 14% 17% 16% 12% 15% 10% 10% 13% 14% 14% 9% 9% 11% 12% 10% 6% 10% 10% 6% 8% 6% 6% 4% 5% 4% 5% 5% 4% 3% India USA Germany South Africa Kenya Nigeria UAE India USA Germany South Africa Kenya Nigeria UAE I Cancelled plan to attend a party ICancelled plan to go on a holiday I Cancelled plan to visit friends/family I celebrate with family at home I will still attend/host party as planned I sill plan to travel/holiday I will still visit friends/family Transportation Choice Most people planning to travel during the holiday season will be doing so using personal vehicles. 3A A significant percentage of people in India and the UAE will also be taking the air route for travel. In Kenya and Nigeria, 45% and 41% of respondents will also be relying on public transport to travel for Christmas/New Year. Mode of transportation 85% 82% 76% 65% 田田 57% 43% 45% 46% 41% 33% 22% 16% 16% 14% 13% 13% 8% 7% 10% 8% 2% USA UAE 日 India Germany South Africa Kenya Nigeria Drive/ride personal vehicle Fly Take a bus/train Partying in the new normal The small minority, which plan to party, have made certain adjustments to their plans to make it safer. (3 The majority of these respondents across all countries said they are holding private events. While a minority, 36% and 32% of Nigerians and Kenyans plan to attend or host public parties, but with a controlled group of invite-only guests. Virtual events are not a popular plan in any country. Attending parties 78% 75% 74% 63% 61% 61% 57% 36% 32% 28% 26% 19% 20% 12% 10% 13% 9% 6% 7% 7% 5% India USA Germany South Africa Kenya Nigeria UAE It's a private event instead of a public one It's a public event but with limited guests & by invite only Planning/Attending a virtual event instead of an in-person one Shopping for gifts during the pandemic Online shopping seems to be the norm this holiday season. 5A O While 32% of South Africans and 26% of Americans said they would shop for gifts in brick and mortar stores, only 4% of Indians said the same. Shopping preferences 76% 74% 62% 55% 54% 48% 49% 32% 32% 26% 25% 20% 21% 17% 20% 19% 20% 19% 15% 11% 4% India USA Germany South Africa Kenya Nigeria UAE I will shop for gifts online I have been shopping online for the last couple of years I will shop from brick and mortar stores like ever year Holiday spendings People across all markets will be spending less on Christmas and New Year gifts this year. #6 The only exception is Germany, with 53% of respondents confirming they will spend as usual on gifts irrespective of the pandemic. Gifting budgets GIFTS: 86% 82% 73% 72% 61% 53% 47% 39% 58% 42% 27% 28% 18% 14% India USA Germany South Africa Kenya Nigeria UAE I will spend less than previous years I will spend the same or more This holiday season, celebrations will be mostly private affairs, with reduced travel and budgets for gifting. The mode of shopping has seen a massive shift from brick and mortar stores to online platforms across the year and this would seem to continue for this holiday seasons gifting. www.borderlessaccess.com 田 田

How Christmas and New Year Celebrations are Different In 2020

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To understand how the pandemic will impact the way people celebrate Christmas and New Year around the world, Borderless Access conducted an online study in the US, Germany, South Africa, Kenya, Nigeri...

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