How The Arab Digital Generation Uses Technology

DIGITAL LIFESTYLE: HOW THE ARAB DIGITAL GENERATION USES TECHNOLOGY Äujollu jägüg Booz & Company, in partnership with Google, surveyed more than 3,000 digital users in nine countries in the Middle East & North Africa (MENA). They were born between 1977 and 1997, this demographic is 40% of the MENA population. ADG: Arab Digital Generation. INTERNET USAGE WEBSITES logo 24/7 83% Use the Internet daily ADG members are not satisfied with 5+ 40% Spend more than 5 hours online hrs 2+ 61% Spend more than 2 hours on social networks 48% Quality of local websites 37% Availability of Arabic Wébsites 47% Local versions of international websites 78% Prefer the Internet over the TV EDUCATION & JOBS 16% Access the Internet from academic institutions 54% 43% ADG members have higher education levels, this proportion is higher for women. Believe that the region's education 60% services require technological upgrades. 76% Access the Internet from home 49% SEARCH 40% 56% 43% 3% Şearch the Internet in 41% both Arabic & English Stated that education does not prepare students for the job market. Of those unemployed cited lack of opportunities for work. Would like to start their own business. Want to work for a local in both 21% languages company with no international Research companies S products online III 53% Spread the word about their IIII 51% experiences with companies presence. SHOPPING HEALTHCARE 48% -- ADG members do not buy products online because: 42% ADG members believe that the region's healthcare services require technological upgrades. They prefer to deal with a person 38% SOCIAL Worry about website security ADG members believe that 37% technology has reduced family communication and cohesion. Source: http://www.booz.com/media/uploads/BoozCo_Understanding-the-Arab-Digital-Generation.pdf request COMPILED & DESIGNED BY 8XHX8 A4 visual.ly/users/8xhx8 twitter.com/8xhx8