Click me

Holiday Shopping in the United States

Holiday Shopping in the United States Holiday season is extremely important to American retailers. Overall retail and e-commerce sales typically spike in the holiday quarter. Retail / e-commerce sales as a percentage of the annual average in % Retail E-Commerce 140% 120% 100% 80% 60% 40% 20% 0% Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 E-Commerce sales are especially high on Thanksgiving weekend, when retailers lure consumers with special promotions. Daily retail e-commerce sales in million U.S. dollars 2009 2010 2011 1,400 1,200 1,000 800 600 400 200 .. Thanksgiving Day Holiday Season Average Annual Black Cyber Monday Average Friday According to a Google/Ipsos survey, many holiday shoppers plan to start early this year, but the majority of shopping will be done in December. Percentage of holiday shoppers that.. .plan to start shopping .plan to do the majority of shopping 35% 30% 25% 20% 15% 10% 5% 0% Black Midnight Early/Mid December Weekend after Thanksgiving Cyber Monday Before Halloween After Christmas Halloween- Black Last Minute Thanksgiving Friday On average, American consumers expect to spend $1,035 during 2012 holiday season. The most popular gift categories are clothing, gift certificates and technology. Percentage of consumers who plan to buy gifts from the following categories this year 51% 47% 35% 34% 29% Clothing Gift cards Technology Books Games, Toys 51% 47% 35% 34% 29% CDs, DVDS, Blu Rays Food + Liquor Jewelry Money Cosmetics The average number of gifts Americans expect to buy, has declined for consecutive years. Average number of gifts expected to be purchased 22,0 23,1 21,5 18,2 16,8 14,7 12,8 2006 2007 2008 2009 2010 2011 2012 Smartphones and tablets will play an important role in this year's holiday shopping. Percentage of mobile device users who plan to do the following on their smartphone/tablet this year top smartphone shopping activities top tablet shopping activities 45% 56% 39% look for 46% read compare prices compare prices product info coupons 44% find nearby store based on location 34% read reviews 45% purchase an item 48% read reviews Base: use a smartphone regularly Base: use a tablet regularly statista creative commons Sources: comScore, Google, Ipsos, Deloitte, U.S. Census Bureau The Statistics Portal

Holiday Shopping in the United States

shared by Statista on Nov 22
This infographic provides a comprehensive look at holiday shopping in the United States.





Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size