The History of TAGHeuer

The HISTORY V4 TAGHeuer 1860/ Edouard Heuer sets up a watchmaking workshop in St. Imier, aged 20. START TAG Heuer invents the 1887/ 'oscillating pinion' for mechanical watches. 1895/ TAG Heuer patents one of 1914/ the first water-resistant The first wrist worn chronographs are released, with silver case enamelled cases for pocket watches. dial and luminous hands. 09 1924/ TAG Heuer selected as official stopwatches used for 3 Olympic Games: Antwerp 1920, Paris 1924 and Amsterdam, 1928. 1945-47/ General Eisenhower purchases a TAG Heuer chronograph, alongside Prince William of Sweden & Harry S. Truman, each wearing gold TAG Heuer chronographs. VBIADE 1950/ Launch of the Seafarer, the world's first chronograph with tide level indicator and dial, designed for regattas. 1962/ TAG Heuer becomes the first Swiss watchmaker to go into space on the wrist of John Glenn on the first manned American space flight. 1963/ TAG Heuer launches the very first "Carrera" chronograph, becoming the watch of champions and a best seller worldwide. ES Steve McQueen wears the 19707 "Monaco" for filming of "Le Mans", becoming the brand ambassador. 1986/ The release of the much awaited Formula 1 series, a combination of steel and fibre glass. 1992/ TAG Heuer becomes the official timekeeper for Formula 1. OFFICIAL TIMEKEEPER Formula 1 TAG Heuer launches the 19997 first line exclusively for 2002/ women, the "Alter Ego" The launch of the "WHAT series. ARE YOU MADE OF?" campaign, featuring celebs such as Ayrton Senna and Lewis Hamilton. 2004/ TAG Heuer releases the new "2000 Aquaracer", a high-tech designed professional sports watch. The unveiling of the new 360° exhibition centre, a historical and avant-garde 2008/ gallery, dedicated to the glory of TAG's exceptional heritage. 0E 2010/ TAG innovate new "Pendulum Concept" - the first ever magnetic oscillator without hairspring but capable of providing restoring torque, comparable to that of a hairspring. 2012/ Leonardo Di Caprio and Cameron Diaz are taken on as new brand ambassadors for men and women's respectively. 2013/ TAG Heuer celebrates 50 year anniversary of the famous "Carrera" chronograph watch. 5CARRERA YEARS OF BANKS LYON JEWELLERY/ WATCHES