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Growing trend: custom cases for tablets, e-readers and phones

TABLET COVERS E-READER COVERS LAPTOP SLEEVES PHONE CASES CUSTOMIZE ME! IT'S TIME TO FORGET ABOUT BLACK LEATHER COVER The growing trend in covers for mobile devices is personalization. You don't have to buy a black faux leather cover. You deserve much more than that. Express your personality the tablet or e-reader case is more than enough to help you achieve it. COvers why we need them they protect HELLE they extend functionality they express our personality E-reader & tablet growth % of Americans 11 ages 16+ who own: tablet e-reader TIMES MORE 4% 24% 3% 35% May 2010 Sep 2013 May 2010 Sep 2013 TIMES MORE Pew Internet Report, Oct 2013, What we search on Google "iPad review" Vs "iPad case" First time Pad case search was more popular Twice more searches for Pad case" than for "IPad review time bad review search was more popular Google Trends search,! Jan 2010 Dec 2010 Mar 2011 Dec 2011 Dec 2012 Nov 2013 GLOBAL TABLET SHIPMENTS If only one in three tablet users buys a cover, that's already 60 million people! 2012 120,203 2013 184,431 2014 Do we want to get stuck with 60 million dead-boring black leather covers? 263,229 Gartner Report, Oct 2013, Add your initials, and the black cover immediately becomes one-of-a-kind MN Let the fun begin Change color Change typeface Change alignment Add personal photos Who is customizing the covers caseable usage data, Nov 2013 male female tablet owners >e-reader owners 39% 42% 61% 58% Quotes cover it! Whether it's an inside joke or a quote from a favorite novel, customizing a saying that has a personal meaning is extremely popular in e-reader cover customization. Quotes and e-reader covers go hand in hand. NO TWO BOOKS ARE THE SAME NO TWO COVERS ARE THE SAME Cats rule the web, but it's dogs to get more love from their owners on their custom e-reader cases. Top things we customize caseable usage data, Nov 2013 e-reader owners tablet owners mimicking favorite novel cover favorite TV shows 2 literary quotes favorite movies 3 pets fandom 4 vacation photos pets besties or family photos quotes of all kinds Top ready-to-use designs "Gardening" designed by Ali Gulec "Follow the Sky" designed by Bianca Green "Off the Grid" designed by Black and White "Peng" designed by Claus-Peter Schöps Collection Select colors 2. Add images & artwork . Select colors What is "Circulation" your designed by Minjae Lee design? CUSTOMIZE E caseable AFTER LO BEEORE

Growing trend: custom cases for tablets, e-readers and phones

shared by ebookfriendly on Nov 26
Personalization is a growing trend in tablet, ereader, and smartphone covers. The infographic puts together the data from Caseable to show what are our preferences in case customization.




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