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By George! Wills & Kate are a Gen Duo couple!!

BY GEORGE! WILLS & KATE ARE A GENDUỢ COUPLE! The self-proclaimed “hands on parents" have already eschewed the standard practice of keeping a Royal nanny and were proudly sharing stories of Prince William's first “nappy" experience. Welcome to the modern day monarchy. Now, let's see what the new Royal family has to look forward to, according to our latest Gen Duo survey! AND BABY MAKES 3... LLL THE 3 MOST TEAM-ORIENTATED BABY ACTIVITIES ACCORDING TO GEN DUO COUPLES 1. PLAY TIME (80%) 2. BED TIME (64%) 3. BATH TIME (58%) TOP 3 PLACES GEN DUO COUPLES TURN TO FOR BABY CARE RESEARCH 2. PEERS (87%) 1. REVIEW WEBSITES (90%) 3. STORE WEBSITES (58%) TOP 3 PRODUCTS MOST LIKELY TO BE DUAL-RESEARCHED & CO-PURCHASED BY GEN DUO COUPLES 1. CRIB 2. CAR SEAT 3. STROLLER TOP 3 PLACES GEN DUO COUPLES GET THEIR INSPIRATION FOR BABY GEAR 1. FRIEND'S HOME (75%) 2. PARENTING MAGAZINE or WEBSITE (44%) 3. BABY SHOWER/ ON TELEVISION (TIED AT 13%) WHAT IT MEANS Gen Duo moms and dads are the new royalty of baby care balance and equality. It's no longer just moms' domain. If Gen Duo couples are tackling play, bed and bath time together, baby care brands might want to think about how their products make for greater couple participation. If you're interested in learning more about how Gen Duo thinks about lemanate food, travel, finances, health, home, entertaining, pets, or anything else, our growing Gen Duo panel is open for surveys, message and concept testing, and qualitative insight-gathering. Source: Emanate Gen Duo panel, 6/20/13

By George! Wills & Kate are a Gen Duo couple!!

shared by EmanatePR on Aug 14
The Royal Baby has arrived. And with it a new generation of parents who are more likely to share in baby care duties and purchases than ever before. At Emanate, we’ve seen a growing shift in family...



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