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Generational Values

GENERATIONAL VALUES We surveyed students and youth about the values they hold, attitudes and expectations for the future, as well as what they see are the top issues facing our world today. GEN Z GEN Y 13 to 17 years old 18 to 29 years old What do you think are the most important character traits that will drive your success in life? DRIVEN BY DRIVEN BY DETERMINATION PASSION THE WORLD AS THEY SEE IT What do you consider to be the most important issues facing our world today? GENERATION Z GENERATION Y Economic Downturn / Recession 24% 23% Materialism / Product Consumption 18% 24% Unemployment 23% 37% Knowledge of Money Management / Financial Literacy 22% 33% Quality of Formal Education 39% 41% Substance Abuse (alcohol, drugs) 20% 14% Healthcare Privatization 15% 20% Climate Change 21% 26% World Hunger / Global Poverty 33% 24% THE FUTURE OF TECHNOLOGY What do you expect to happen in the next ten years? NEWS 67% 49% 32% 29% agree that cable TV will be taken over agree that no one will read the agree that no one will use desktop agree that online learning will replace classrooms, and by the Internet newspaper in print computers that education will be done online THE FUTURE OF CONSUMERISM What do you expect to happen in the next ten years? 85% 75% 67% agree that most purchases will be made by debit or credit card agree that people will purchase goods and services online instead agree that people will continue to go to malls to shop rather than cash of in-store The survey was conducted online with 1,416 English- speaking Canadians aged 13 to 29 randomly selected from Uthin k, yconic's proprietary on line research panel of over 549,000 Canadian youth. The survey was completed from September 17 - September 22, 2014. Our credibility interval based on a non-probability sample is +/-2.6% ensure regional representati on of Can adian adults. Totals may not add upto 100 due to roundin g. An infographic brought to you by уconic. 19 times out of 20. Data is weighted according to cen sus data to As a member of the Market Research Intelligence Association (MRIA), yconic operates in accordance with the Standards and Code of Conduct set by the MRIA. yconic en gages over th ree million young adu lts through its digital properties, StudentAwards, Uthink and FundYourFutu re, and partners with brands that share our passion for authentically helping students and youth. For more in formation, visit yconic.ca.

Generational Values

shared by yconic on Feb 19
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Students and youth were surveyed about the values they hold, attitudes and expectations for the future as well as what they see as top issues facing our world today.

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