Father's Day vs Mother's Day

��� A Loving Comparison -



Father's Day vs Mother's day



When it comes to receiving gifts, fathers get the short end of the stick. In June, a simple barbecue and necktie will suffice. While in May, gold and diamonds handed out over fancy dinners is the norm. Because fathers fear they wil end up in the doghouse if the kids show up without the perfect gift, Mothers have cornered the market when it comes to presents. In fact, people spend twice as much for Mother�۪s Day than for its masculine counterpart. Get used to it dads, that�۪s just the way the cookie crumbles.





83 million

Mothers in the United States



70 million

Fathers in the United States



49% of the U.S. population are parents





Who People Shop For







51% Fathers & Stepfathers

29% Husbands

8% Sons

5% Grandfathers

7% Brothers



62% Mothers and Stepmothers

22% Wives

8% Daughters

6% Friends

2% Godmothers



Top Five Gift Comparisons





#1 - Special Event - $1.9 billion

- Sporting Event

- Nice Dinner



#2 - Clothing $1.3 billion



#3 - Gift Cards - $1.2 billion



#4 - Electronics - $1 billion



#5 - Home & Garden - $522 million









#1 - Special Event - $2.7billion

- Brunch

- Nice Dinner



#2 - Jewelry $2.3 billion



#3 - Flowers - $1.9 billion



#4 - Gift Cards - $1.5 billion



#5 - CIothing/Fashion - $1.2 billion







Total Spent

on Fathers

in 2010



over $5.4 billion



Total Spent

on Mothers

in 2010



over $10.8 billion











Treat Dad Right This Year



If you�۪re like most people, you�۪ll spend less on dad again this year. But that doesn�۪t mean you have to show up on Father�۪s Day with socks, a pen, or some item-turned- �۝ paperweight.�۝ Everyone knows that the way to a man�۪s heart

is through his stomach. Why not spend a little more on dad and add a fresh batch of cookies to that otherwise boring gift? Don�۪t skimp on the old man. Get creative and take the credit while Mrs. Fields does all the work. Who knows, dad might even share.



Types of Cookies

Dads Prefer



16% Peanut Butter

15% Oatmeal Raisin

53% Chocolate Chip

11% Shortbread

5% Other



Mrs Fields GIFTS

1.800.COOKIES -A Loving Comparison - Father's Day Mother's Day VS When it comes to receiving gifts, fathers get the short end of the stick. In June, a simple barbecue and necktie will suffice. While in May, gold and diamonds handed out over fancy dinners is the norm. Because fathers fear they will end up in the doghouse if the kids show up without the perfect gift, Mothers have cornered the market when it comes to presents. In fact, people spend twice as much for Mother's Day than for its masculine counterpart. Get used to it dads, that's just the way the cookie crumbles. 83 million Mothers in the United States 70 million 49% Fathers in the United States of the U.S. population are parents Who People Shop For 6% Friends• 5% Grandfathers 8% Daughters 8% Sons 7% Brothers 2% Godmothers • 51% I 62% 22% 29% Fathers & Mothers & Wives Husbands Stepfathers Stepmothers Top Five Gift Comparisons Special Outing Special Outing - Sporting Event - Nice Dinner - Brunch $1.9 $2.7 - Nice Dinner billion billion Clothing $1.3 $2.3 Jewelry Mon billion billion $1.2 $1.9 Gift Cards Flowers billion billion Electronics $1 $1.5 Gift Cards billion billion "5 Home & Garden $522 $1.2 Clothing/Fashion million billion Total Spent on Fathers in 2010 Total Spent on Mothers in 2010 over over $5.4 $10.8 billion billion Treat Dad Right This Year If you're like most people, you'll spend less on dad again this year. But that doesn't mean you have to show up on Father's Day with socks, a pen, or some item-turned-"paperweight." Everyone knows that the way to a man's heart is through his stomach. Why not spend a little more on dad and add a fresh batch of cookies to that otherwise boring gift? Don't skimp on the old man. Get creative and take the credit while Mrs. Fields does all the work. Who knows, dad might even share. Types of Cookies Dads Prefer 15 Oatmeal Raisin 16% Peanut 11 Butter . Shortbread 53% Other Chocolate Chip• Tma Fields. 1.800.COOKIES GIFTS