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Evolution of the Yummy

Evolution of of- THE YUMMY There's a new man in town and it looks like and ensuring that he remains ever youthful-looking with the help of his daily beauty regime. he's here to stay – introducing. the Yummy! Now it may sound a little odd but Yummy actually stands for Young Urban Male, and believe it or not, this man may be the More surprisingly perhaps, is the fact that the Yummy is not the first of his kind, with the concept of male grooming, or "manscap- ing" as it is commonly referred to, dating back as far as the 17th century. So let's take a look at the evolution of the Yummy. answer to the economic crisis. Why? The Young Urban Male takes pride in his appearance, spending a lot of time, effort and money on the latest designer brands, FOP Fop: "A man who is concerned with his clothes and appearance in an affected and excessive way." The term fop' originated in 17th century England and defined a foolish man who paid far too much attention to his clothes and appearance. Fops were commonly found in English literature during this time, and particularly in comic drama. They had a tendency to overdress and thought of themselves perhaps more highly than their social status allowed. * MACARONI Macaroni: "An English dandy of the 18th Century who affected Continental mannerisms, clothes, etc The term 'macaroni', formerly 'maccaroni', was used during the mid-18th century to describe a fashionable Englishman who "exceeded the ordinary bounds of fashion". These men came to be known as the macaronis due to their newfound love of the Italian food, which they had tasted for the first time while in Italy on the Grand Tour. The macaronis were known for taking fashion to the extreme, with the purpose of shocking others. They generally wore bright, tightly fitting coats, short waistcoats with huge buttons, and narrow shoes with enormous buckles, all trimmed outrageously with ribbons, lace and ruffles. Garments were made from expensive materials such as silk and satin, and every macaroni wore a very tall, elaborate wig, which was topped with a tiny hat. Interestingly enough, the figurative meaning of the Italian term 'maccherone' (meaning blockhead, fool) was unrelated to this mid-18th century usage. DANDY Dandy: "A man unduly concerned with looking stylish and fashionable" Dating back to the late 18th and early 19th century, the term 'dandy' referred to men who considered physical appearance to be of great import and who, although came froma middle class background, adopted the lifestyle of an aristocrat. Dandy is still used nowadays to describe men who are well-groomed and think highly of themselves. YUPPIE Yuppie: "A well-paid young middle-class professional who works in a city job and has a luxurious lifestyle" During the 1980s, a new type of man was identified: the Yuppie, or Young Urban Professional. Yuppies were men in their 20s and 30s, who belonged to the upper middle-class or upper class. They spent money on items which seems superfluous and frivolous to the lower classes, such as fancy cars, the latest electronic gadgets, and of course, the boldest fashions. Their look consisted of bright V-neck sweatshirts and collared shirts. METROSEXUAL Metrosexual: "A heterosexual, usually urban male who pays much attention to his personal appearance and cultivates an upscale lifestyle" "Metrosexual' is a term that was coined in 1994 by Mark Simpson. It was used to describe a metropolitan, heterosexual man who spent an inordinate amount of time on his appearance, and a great deal of money on clothes and grooming products. On 15 November 1994, Simpson's article on the metrosexual man was published by The Independent. It said: "The Metrosexual man, the single young man with a high disposable income, living or working in a city (because that's where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ. In the Nineties, he's everywhere and he's going shopping." THE YUMMY Following on from the rise of the metrosexual, HSBC has identified a new type of man, which it calls the Yummy. This Young Urban Male marks the start of a new social phenomenon, in which men's shopping habits are the necessary shift the world needs to come out of the global economic crisis. The bank argues that the Yummy may be the key to an increase in global luxury sales, owing to this man's love of high-priced designer labels. Although women are still the forerunners when it comes to global spending in luxury goods, HSBC has noticed a shift in the ratios, with men accounting for 40 per cent of revenue from global luxury goods sales in 2013, up from 35 per cent in 1995. One of the reasons behind this new trend is the steady increase of young male millionaires. Younger consumers, argues HSBC, have a propensity for displaying their social status, which cannot be seen more clearly than by the Yummy. Yummys are interested in fast fashion and have to have the latest item en vogue, whether it's a Chanel backpack or studded Louboutin sneakers. This shift in spending is only helped further by the many fashion houses in London which have opened men-only stores to help meet the demand, such as the McQueen flagship store for men on Savile Row, and the Burberry store in Knightsbridge. The Yummy also has a much wider choice of products and services available to him nowadays, with Tom Ford and Marc Jacobs both launching make-up ranges for men. New MALE ICONS A few men seemed to embody all of the Male celebrities David Beckham and Johnny Depp have been pictured with colourful nails over the years, but rapper Snoop Dogg caused attributes of a metrosexual man. The likes of David Beckham, Henry Spencer controversy in March this year when he posted a snap of his French manicure on Instagram. This latest trend for male and Brad Pitt were often mentioned in relation to the term. Popular male celebrities have since been snapped manicures is becoming more popular, with wearing make-up, including singer most men requesting a simple buff and Harry Styles and actor Bradley Cooper. polish'. This has led to male-only nail salons There has also been a rise in the opening up - Los Angeles-based Hammer & Nails "nail shop for quys" provides its clients number of male manicures, according with complimentary beer, comfy chairs and to London-based nail salons. televisions. HIGH: maintenance Men According to a study of 2,000 Britons, 50%fwomen have had a boyfriend or husband who was high-maintenance, and A spokesman for, which commissioned uie study, said: "Traditionally, it's women who are thought to be high-maintenance in a relationship, but it seems men have not only followed in their footsteps, but actually taken over." 19% claim their current partner is difficult to manage. According to the study, there are 25 WAYS in which WOMEN CLAIM THEIR PARTNERS ARE HIGH-MAINTENANCE – here are the top 10: Have a strop/fit when they don't get their own way 2 Needing a reply to a text/ email straightaway Need to be told I love you' several times a day 3 4 Always late Spends longer in the bathroom than you do 6 Spend a lot of time on their looks/ appearance Won't wear anything which isn't branded or designer 8. Need to have their calls answered within a certain number of rings Always worrying about how they look 10: Refuses to go camping 9. 25 GROOMING REGIME by numbers 22|23 20 18 Time spent (minutes) 15 IWomen IMen 14 13 12 10 10 10 10 10 22 SHOWER CLEANSE, TONE MOISTURISE SHAVE НAIR MAKE-UP CLOTHES TOUCH-UPS UK MALE COSMETIC SURGERY Statistics 2013 THE MOST POPULAR Male Cosmetic Surgery PROCEDURES WERE: MALE LIPOSUCTION saw the biggest increase out of all Cosmetic Surgery for men in 2013, with • Rhinoplasty • Blepharoplasty (Eye Bag Removal) 28% uplift from 2012 Overall, men accounted for 9.5% of all Cosmetic Surgery, with a total of 4,757 procedures - a rise of 16% on 2012 • Gynaecomastia (Male Chest Reduction) • Liposuction • Otoplasty (Ear Correction) A GLOBAL TREND £574 £512 Owing to increasing numbers of men adopting regular grooming regimes, sales of beauty and grooming products for men have soared in recent around the world. Research from Mintel shows that the number of grooming products targeted at men has increased by 70% globally since 2007 2007 2012 According to MINTEĽ'Š RESEARCH: THE UK MEN'S GROOMING MARKET GREW BY 12% between 74% 19% 2007 and 2012. of British men are classed as keen shoppers' of personal care products. look out for hair products designed specifically for men increasing from £512 million to £574 million. Sales of men's grooming 42% 21% products are expected to rise by a further six per cent by 2017. of British men use facial moisturisers. British men use hand and nail products. EUROPE MEN WHO USE MOISTURISER WITH SPF MEN WHO USE ANTI-AGEING SERUMS 70 60 - 40 - 30 .. 20 64% 60% 47% 42% 53% 38% 67% 10 49% ГТALY GERMANY SPAIN FRANCE ITALY GERMANY SPAIN FRANCE USA 59% 28% 37% use personal care products to boost their self-esteem are concerned about dry skin and visible signs of ageing use facial cleanser as part of their daily grooming regime 22% use exfoliating scrubs 17% 12% use anti-ageing products use eye creams or gels CHINA 82% 64% of men from urban areas think that using men's toiletries makes agree that "high priced men's toiletries products them more work better than less sophisticated. expensive ones". JAPAN AND SOUTH KOREA It is common for men to use a complete skincare range, including cleanser, toner and BB cream. THE HARLEY MEDICAL GROUP" REFERENCES (fashion)

Evolution of the Yummy

shared by Matt-Leach on Jun 23
You may have heard the term “Yummy” creeping into daily vernacular recently, and wondered what on earth people were talking about. So we decided to take a look back at how the Yummy came into b...


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