Evolution of the Coupon

SAVE S EVOLUTION of the COUPON Downy Coca-Cola MY DIAPERSERor GEE COCCA Founding Fathers of the Coupon Era 1894 1895 Posts GRAPE NUTS C.W. Post begins issuing coupons for one cent off his new cereal, Grape Nuts. Asa Candler uses handwritten tickets for a free glass of Coke to help market the soft drink. Depression-Era families find it necessary to clip 193 0s coupons just to afford basic groceries. National chains of the new Super Mart 1940s "Supermarket" used coupons to attract people away from their local markets. SAVE 15 ccer Tor Nielsen Coupon Clearing House was established 1957 to track the redemption of coupons and discounts SAVE 15 SAVE Frest Loops Pa cheer 15 with Half of American 1965 households were clipping coupons Over 35 billion distributed; 65% of shoppers use coupons 1975 Coupons go digital. In addition to being able to print coupons from the internet, people could enter a coupon code at the online version of the store 50% Of! 1990s Enter Promo Code: for a discount Highest point of physical coupon usage; 7.9 billion discounts granted via coupons 1992 1992 1980 1990 2000 83% of Americans use coupons this year; consumers save $2.9 billion by redeeming 4.8 billion coupons; 1997 average coupon face value = $0.64 81% of American households redeem 1999 grocery coupons weekly; $3.6 billion in coupons redeemed this year TWEET Groupons, social coupons for checking in, coupons for sharing wih your friends or liking a brand CHECK IN SHARE 2000s and beyond... Coupon Aggregators bring coupons from thousands of stores to one easy to search place Scannable coupons available on cell phones and other mobile devices 30% OFF* 15% Off *with purchase of $50 or more Promo! Chegp Half off! Created by 1.com Sources: ticketprinting.com | ilovecouponmonth.com | moneyland.time.com | wikipedia.com | couponsherpa.com C.W. Post Asa Candler