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The Essentials Guide

The Essentials Guide From a solid bridal collection to the latest in colored gems and luxury bling, here are our picks for what the best jewelry stores should never be without. Bridal From A to Z because everyone's forever is as individual as they are. Quite possibly the most important selection that any retail jeweler can stock is that of wedding jewelry: engagement rings, and wedding bands for both men and women. Engagement rings are what drive men and women to your store, and your service is what keeps them coming back for future purchases. Nothing hits the nail on the head like a solitaire engagement ring since it's so universally pleasing, but when such a wide scope of style and taste comprises your customer base, it's smart to aim for a crowd- pleasing selection. (Carl K. Gumpert; Christion Bauer; Jeff Cooper Designs) Discover the latest Diamond Stud Earrings because nothing clashes with diamonds. 12 Stock up for men & women Ask any expert (or fan) of jewelry their opinion on jewelry box staples, and you'll probably hear about diamond stud earrings more than once. The basis for every jewelry collection, a great pair of solitaires (especially a carat in each ear) is the ultimate investment piece that pairs with anything and everything, no matter your customers' individual style. (William Levine) Watches because it's aluways stylish to be on time. Watches have been through a lot these past couple of years, what with the takeover of smartphones, and now even smartwatches. But a great timepiece will never, ever go out of style. Men love to add the latest to their growing collections, women can't get enough of the latest looks. Keep their wrists in check with an up-to-date selection. (Charriol) Find your perfect pair Colored Gemstone Rings because a helping of hue can brighten any day. Color your showcases Whether you're stocking up on affordable sterling silver, luxury gems, or anything in between, it's a good idea to make sure that a spectrum of color-and gemstones, for that matter-is accounted for in your store. Gemstone rings are versatile: an alternative to the diamond engagement ring for some, a new addition to a collection of cocktail rings for others. From precious to semiprecious, these baubles make the perfect gift, for self- purchasers or otherwise. (Goshwora) Classic Pearls because nothing is more timeless. Be Amazed High-End Luxury because spectacular sparkle won't go unnoticed. They may not be a staple in everyone's jewelry box, but all retail stores should offer a selection of high-end luxury jewels that will stop customers in their tracks. If they want to treat themselves to something special, are looking for an heirloom-worthy piece that will be treasured for generations, or just want something to covet, knowing you have aspire- worthy jewelry in your showcases will keep admirers-and buyers-coming back for more. (Omi Privé; Bayco) There are a lot of exciting things being done with pearls, breathing fresh air into the gem of the sea that younger generations can't wait to get their hands on. Yes, it's a great idea to keep up on trends and stock them when you can. Still, nothing fits the bill quite like a timeless strand. From Coco Chanel to Jackie O., Audrey Hepburn in Breakfast at Tiffany's to Grace Kelly, a classic strand of pearls has never strayed from being classy, versatile, and completely necessary. (Imperial Pearl) AG = AG = This way for pearls galore Men's Jewelry When the question concerning retail store must-haves was because everyone's crazy dressed mister more than a pair of polished cufflinks or a for a sharp- dressed man. posed to readers, an overwhelming number agreed that a great selection of men's jewelry is wholly necessary. Man bling isn't for everyone, but nothing completes a well- sleek link bracelet. And, if recent red carpet appearances are any indication, the man brooch is a welcome touch of sparkle for him! (Rahaminov; KIR; Todd Reed) Make him shine Marketnlace Marketplace

The Essentials Guide

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Our picks of the must-have pieces no jewelry retailer should be without!




Katie Meek


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