Dreamed House

Dreamed Home For Him & Her According to the American Express Recal Index men and women difer in their color, style and design preferences when it comes to home improvement and decorating Here's where men and women agree and disagree on today's popular home trends: THE DREAM HOME: MEN VS. WOMEN 57% 23% 27% 47% dea Source MaguNepen dea Source MaguNewspapers Ue of Accene Uhe of Accene Lipeing 22% 60% 60% 40% Preterred Sye Prekred Color Netr Prekered Color. Never Preferred Seyle Moderm Modem CURSE OF 12% 12% MOCN Prelemred Flooring Carpeting Preered Flooring Carpeting HOME IMPROVEMENTS WISHLIST SHE НЕ SWMNG POO SWNG POOL 72% 68% ROOF TERRACEBALCONY 55% ROOF TERRACESALCONY 60% JACUZZ, HOT TUB OR SAUNA 68% JACUZZ, HOT TuB OR SAUNA 73% GADGETS Far Screen TV Aomaic Lipeing 74% GADGETS Fe Sereen TV Automaric Ligeing 72% BOMB SHELTER I1% вонв энтея 1% GYM 49% GM 57% HOME CNEMA 61% 48% HOME CINEMA WINE CELLAR 44% 36% WINE CELLAR 26% WET ROOM 25% WET ROOM SNOOKER ROOM SNOOKER ROOM 24% 43% MEN VS WOMAN HOME IMPROVEMENT PREFERENCES НЕ UPGRADES/GENERAL/INFO/PREFERENCES SHE Ther aste in fuings nes o esheticaly pieasing tem They and cherry being the cop choices oten sacriice a bit of confort to complete the look Feel srongy sboutwood appions with ouk Colour palettm are neuerah Colour paleze can be cooi or warm Prefer plain or plaid panema Preter parserm and feel confidere uning them in diferent wayn. Prefers to decorne in bMe Many women dhoose to decorne in varion shades of green Comfort main considerstion in Aome g ► le and or pin n wood ch n U prchasers ( one un Ma sime) Sop fr spuens A qarter of ues home-improvemene retalers come om predomancy male coneractos Wamen accoune for more than S70 blon worth of purchases in he home inprovemen indusry, vp kom over $55 on in 5 n thel Large garnge W Kachen Den or office Men's Retailer of Choice Women's Retailer of Choice PURCHASES LOWE'S Seoragalorganiacion producs LawnGarden Tools Power Equpmen Sears X Pain Fooring AÇE Kechenah Salery Hardware Lurmberbuiding upely retalers HOME IMPROVEMENT/UPGRADES ACTUALLY DONE 45% 44% 38% 32% 19% 15% 11% L1% New Kndhen New Buhroom Landaped Etanion Consarvanary Garden Adsional Bathroom/Shower Conversion Room Double daing Ceneral Heating Wakin Wardrobe FACTS & STATISTICS 5% of the ation's homes were buit prior o 1990 ndwi need ee Snge women purchased pproimanely Iin5 homes in 2003, while more than Iin 10 were purdased by single men Women spend s0% more an ule cutomers ruinoenance Fannie Mae estimates at by 2010. women-headed hoehoidw tol neay 31 mon dese to 2 of al housaholds in the counery 4IX of women homeowners uy they ey home mateace nd regair projec Women make S of de home remodeling deciona ONof women beleve at they are darged more than men for e same home repair services S4% of women are concemed about getting a fr price from home aincenance profeiora es of singe women homeowners and 35% of mavied women are concerned they will nor be able to keep her homes sọn coming yers