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Differences Between Male and Female Shoppers

Differences between Male and Female Shoppers Women are responsible for 83% of all purchases 92% 71% 67% 62% of all home & living purchases of all holidays of apparel accessories & jewellery of all toys & hobbies 61% 60% 56% 51% of all book, music & video purchases of all car purchases of all video games and consoles of all consumer electronics ADMIT 49% 46% 44% of all electronics & computers of all flower, greetings & gifts of all event & movie tickets Audio Visual Spending Men spent an average of 2446.59 per year on "audio and visual equipment" while women spend less at £341.46. Big Item Spending Men spend an average of £32.94 in superstores each year. Women spend an average of £43.27 per year. Furnitare Online Needs Women were far more likely to buy something without needing it (36% vs. 18%). 10% of women buy furniture online, compared to 6% of men. Shopping Types Promotions 47% of women search for coupons and promotions, vs 33% of men. Men shop as "Hunters', women shop as Gatherers'. Women will buy with the purpose of collecting whilst men will buy with the purpose of fixing. DISCOUNT Help 76% of women will ask for help Returns 76% of women are likely to return an item they don't like vs 34% of when shopping vs 37% of men. men. Couples Lttp// shopping-wild 2. shapping/ 3. matries/gender merence-retell-social-media-Oi/teidnl_cm direct 38% percent of couples spend more money when shopping together. 74% percent of men and women say they shop together so they can spend time together. 4. http:presaroom.consumerreportsorg/pressroom/ 2008/óvshopimart-poll-reveals-38-percent-of- couples-pend-more-when-fogether.htmt 5. in-u-s-men-are-shopping-mere-than-ever-while- women-are-watching-more-t 6 20do06202.asptearet2 7. working-women-statishics/working-women-statistics -and-what-women-ant-urprisei 8. http:/ workinternet_shopp php n 12 10 Paul Simon home humishing stones Bringing Change Home

Differences Between Male and Female Shoppers

shared by koozai_mike on Dec 19
What are the main differences between male and female shoppers, and how do we spend differently?


Paul Simon


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