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The Colors of Retail Brands

Retail Spectrum Use of Color by Type of Retailer 100% of the luxury brands have black and white logos, while NO discount retailers do. In fact, the lower-end of retail does not use black at all. The COLORS The majority of retail brands use black and white for their identity. Among them, luxury is especially de-colorized, while mass market retailers embrace color more freely. Lucuay of Retail Brands Does color affect shopping behavior? Why do brands competing for the same demographic want to look the same? GUCCI CHANEL WESSAINIAURENT PRADA VERSACE BURBERRY Use of Color Among Brands 100% EMPORIO ARMANI Luxury 45% of specialty retailers use black and white for their logo. Another 32% use either black or white as one of their colors. NEWYO RK BARNEYS MaxMara -Ku Cecc FISHER mAI ECHANGE EILEEN AX BETSET JOHVSON e Upscale 72% 17% 11% FRENCH CONNECTION J.CREW CACNE CLUB MONACO Upper middle-market DKNY 50% 11% 6% 17% 17% ANN TAYLOR 8% 5% CK-7 Two colors, One is black Grey tones Baohs Bnther DIESEL TRUE REHIGION Lower middle-market ANTHROPOLOGIE 23% 6% 16% 32% 23% MANGO RoRvleEN ER Luchydnand. chico's bebe EeldieBauer 17% JONES NEW YORK NAUTICA 45% Black and white Discount ANNE KLEIN 67% 33% GUESS/ ESPRI UNITED COLORS OF BENETTON. LACOSTE HILFIGE LOFT HOLLISTER Multi-colored Abercrombie & Fitch American Apparel 1AENARK BINCE I ARDEN B. NEW YORK COMPANY THE LIMITED Black and white Two colors, One is black Two colors, One is white ZARA EXPRESS lanebryant VICTORIA'S AMEAN FAIL PERRY ELLIS Multi-colored 24% Two colors, One is white SECRET AÉROPOSTALE Grey tones Hof TOPIC Charlitte Rese CASUAL MALEXL FOREVER 21 GAP M UNI Talbets QLO CATHERINES Methodology • 75 specialty retailers used • Brand placement on discount-to-luxury scale was determined using the non-sale price of a basic white t-shirt • Retailers must sell their own brand of clothing, stock adult sizes and have brick and mortar stores in the U.S. • Retailers must be an American or major international brand with signifcant operations in the U.S. OLD NAVY loop wet seal FASHION BUG Discount Retail Spectrum The COLORS Use of Color by Type of Retailer The majority of retail brands use black and white for their identity. Among them, luxury is especially de-colorized, while mass market retailers embrace color more freely. Lusxuny 100% of the luxury brands have black and white logos, while NO discount retailers do. In fact, the lower-end of retail does not use black at all. of Retail Brands GUCCI Does color affect shopping behavior? Why do brands competing for the same demographic want to look the same? WESSAINTAURENT CHANEL PRADA VERSACE BURBERRY Use of Color Among Brands EMPORIO Luxury 100% COACH ARMANI 45% of specialty retailers use black and white for their logo. Another 32% use either black or white as one of their colors. BARNEYS MaxMara EILEEN AX -Kuv Cec FISHER mAI Cenane NEWYORK BETSEY JOHVJON Upscale 72% 17% 11% FRENCH CONNECTION J.CREW CACNE CLUB MONACO DKNY Upper middle-market 50% 11% 6% 17% 17% 8% 5% ANN TAYLOR andind Two colors, Grey tones M a Backs Brother DIESEL Lower 23% 6% 16% 32% 23% ANTHRO POLOGIE One is black PS A BANK middle-market MANGO TRUE REHIGION ΑΚ bebe EldieBaiers 17% 45% JONES NEW YORK NAUTICA GUESS chico's Discount 67% 33% ANNE KLEIN ESPRIT Abercrombie & Fitch UNITED COLORS OF BENETTON. Multi-colored LACOSTE LIG Black and white American Apparel LOFT TRADENARK BINEE I ARDEN B. NEW YORK COMPANY THE LIMITED ZARA EXPRESS HOLLISTER Black and Two colors, VICTORIA'S SECRET Two colors, One is black lanebryant 24% PERRY ELLIS AÉROPOSTALE white Grey tones One is white Multi-colored Two colors, Charlotte Ruse CASUAL MALEXL GAP AM UNI QLO FOREVER 21 One is white Talbota CATHERINES Methodology OLD NAVY • 75 specialty retailers used • Brand placement on discount-to-luxury scale was determined using the non-sale price of a basic white t-shirt • Retailers must sell their own brand of clothing, stock adult sizes and have brick and mortar stores in the U.S. • Retailers must be an American or major international brand with signifcant operations in the U.S. Joop wet seal FASHION BUG Discount Retail Spectrum The COLORS Use of Color by Type of Retailer The majority of retail brands use black and white for their identity. Among them, luxury is especially de-colorized, while mass market retailers embrace color more freely. Lusxuny 100% of the luxury brands have black and white logos, while NO discount retailers do. In fact, the lower-end of retail does not use black at all. of Retail Brands GUCCI Does color affect shopping behavior? Why do brands competing for the same demographic want to look the same? WESSAINTAURENT CHANEL PRADA VERSACE BURBERRY Use of Color Among Brands EMPORIO Luxury 100% COACH ARMANI 45% of specialty retailers use black and white for their logo. Another 32% use either black or white as one of their colors. BARNEYS MaxMara EILEEN AX -Kuv Cec FISHER mAI Cenane NEWYORK BETSEY JOHVJON Upscale 72% 17% 11% FRENCH CONNECTION J.CREW CACNE CLUB MONACO DKNY Upper middle-market 50% 11% 6% 17% 17% 8% 5% ANN TAYLOR andind Two colors, Grey tones M a Backs Brother DIESEL Lower 23% 6% 16% 32% 23% ANTHRO POLOGIE One is black PS A BANK middle-market MANGO TRUE REHIGION ΑΚ bebe EldieBaiers 17% 45% JONES NEW YORK NAUTICA GUESS chico's Discount 67% 33% ANNE KLEIN ESPRIT Abercrombie & Fitch UNITED COLORS OF BENETTON. Multi-colored LACOSTE LIG Black and white American Apparel LOFT TRADENARK BINEE I ARDEN B. NEW YORK COMPANY THE LIMITED ZARA EXPRESS HOLLISTER Black and Two colors, VICTORIA'S SECRET Two colors, One is black lanebryant 24% PERRY ELLIS AÉROPOSTALE white Grey tones One is white Multi-colored Two colors, Charlotte Ruse CASUAL MALEXL GAP AM UNI QLO FOREVER 21 One is white Talbota CATHERINES Methodology OLD NAVY • 75 specialty retailers used • Brand placement on discount-to-luxury scale was determined using the non-sale price of a basic white t-shirt • Retailers must sell their own brand of clothing, stock adult sizes and have brick and mortar stores in the U.S. • Retailers must be an American or major international brand with signifcant operations in the U.S. Joop wet seal FASHION BUG Discount Retail Spectrum The COLORS Use of Color by Type of Retailer The majority of retail brands use black and white for their identity. Among them, luxury is especially de-colorized, while mass market retailers embrace color more freely. Lusxuny 100% of the luxury brands have black and white logos, while NO discount retailers do. In fact, the lower-end of retail does not use black at all. of Retail Brands GUCCI Does color affect shopping behavior? Why do brands competing for the same demographic want to look the same? WESSAINTAURENT CHANEL PRADA VERSACE BURBERRY Use of Color Among Brands EMPORIO Luxury 100% COACH ARMANI 45% of specialty retailers use black and white for their logo. Another 32% use either black or white as one of their colors. BARNEYS MaxMara EILEEN AX -Kuv Cec FISHER mAI Cenane NEWYORK BETSEY JOHVJON Upscale 72% 17% 11% FRENCH CONNECTION J.CREW CACNE CLUB MONACO DKNY Upper middle-market 50% 11% 6% 17% 17% 8% 5% ANN TAYLOR andind Two colors, Grey tones M a Backs Brother DIESEL Lower 23% 6% 16% 32% 23% ANTHRO POLOGIE One is black PS A BANK middle-market MANGO TRUE REHIGION ΑΚ bebe EldieBaiers 17% 45% JONES NEW YORK NAUTICA GUESS chico's Discount 67% 33% ANNE KLEIN ESPRIT Abercrombie & Fitch UNITED COLORS OF BENETTON. Multi-colored LACOSTE LIG Black and white American Apparel LOFT TRADENARK BINEE I ARDEN B. NEW YORK COMPANY THE LIMITED ZARA EXPRESS HOLLISTER Black and Two colors, VICTORIA'S SECRET Two colors, One is black lanebryant 24% PERRY ELLIS AÉROPOSTALE white Grey tones One is white Multi-colored Two colors, Charlotte Ruse CASUAL MALEXL GAP AM UNI QLO FOREVER 21 One is white Talbota CATHERINES Methodology OLD NAVY • 75 specialty retailers used • Brand placement on discount-to-luxury scale was determined using the non-sale price of a basic white t-shirt • Retailers must sell their own brand of clothing, stock adult sizes and have brick and mortar stores in the U.S. • Retailers must be an American or major international brand with signifcant operations in the U.S. Joop wet seal FASHION BUG Discount Retail Spectrum The COLORS Use of Color by Type of Retailer The majority of retail brands use black and white for their identity. Among them, luxury is especially de-colorized, while mass market retailers embrace color more freely. Lusxuny 100% of the luxury brands have black and white logos, while NO discount retailers do. In fact, the lower-end of retail does not use black at all. of Retail Brands GUCCI Does color affect shopping behavior? Why do brands competing for the same demographic want to look the same? WESSAINTAURENT CHANEL PRADA VERSACE BURBERRY Use of Color Among Brands EMPORIO Luxury 100% COACH ARMANI 45% of specialty retailers use black and white for their logo. Another 32% use either black or white as one of their colors. BARNEYS MaxMara EILEEN AX -Kuv Cec FISHER mAI Cenane NEWYORK BETSEY JOHVJON Upscale 72% 17% 11% FRENCH CONNECTION J.CREW CACNE CLUB MONACO DKNY Upper middle-market 50% 11% 6% 17% 17% 8% 5% ANN TAYLOR andind Two colors, Grey tones M a Backs Brother DIESEL Lower 23% 6% 16% 32% 23% ANTHRO POLOGIE One is black PS A BANK middle-market MANGO TRUE REHIGION ΑΚ bebe EldieBaiers 17% 45% JONES NEW YORK NAUTICA GUESS chico's Discount 67% 33% ANNE KLEIN ESPRIT Abercrombie & Fitch UNITED COLORS OF BENETTON. Multi-colored LACOSTE LIG Black and white American Apparel LOFT TRADENARK BINEE I ARDEN B. NEW YORK COMPANY THE LIMITED ZARA EXPRESS HOLLISTER Black and Two colors, VICTORIA'S SECRET Two colors, One is black lanebryant 24% PERRY ELLIS AÉROPOSTALE white Grey tones One is white Multi-colored Two colors, Charlotte Ruse CASUAL MALEXL GAP AM UNI QLO FOREVER 21 One is white Talbota CATHERINES Methodology OLD NAVY • 75 specialty retailers used • Brand placement on discount-to-luxury scale was determined using the non-sale price of a basic white t-shirt • Retailers must sell their own brand of clothing, stock adult sizes and have brick and mortar stores in the U.S. • Retailers must be an American or major international brand with signifcant operations in the U.S. Joop wet seal FASHION BUG Discount

The Colors of Retail Brands

shared by charles on May 03
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Are you a colorblind? You're not missing much if you shop exclusively designer apparel. The color of your tags can say a lot about how much money you drop on your wardrobe. Here is a hint: if you want...

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