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A Closer Look at "Back-to-School" Shopping

BACK TO SCHOOL: Supply and Demand GMR Shop 'Til You Drop Many families shop for school year-round, not just during "back-to-school season." GMR teamed up with Kaleidoscope Youth Marketing to find out more about families' school-shopping habits. I shop through July/August. 47% I shop through September/October. I shop year-round. 30% 23% Votes: 660 The Never-Ending Quest for Supplies Classrooms are in need of supplies year-round, as well. 16% Teachers request supplies... 34% Never 50% At the beginning of the year A couple times per yea | Votes: 543 "But I want what they have!" When it comes to buying school supplies, students have more influence over each other than teachers. 44% 30% 26% Parents Students Teachers Votes: 623 "Only if Mom says so." Of course, parents have the final say. They are buying, after all. In most cases, parents fund 100% of their kids' school supplies. Parents Students 100% 75% 50% 25% 0% 68% 16% 4% 5% 7% Votes: 490 Every Parent Can Help Fortunately, school supplies don't cost a fortune and are affordable for most families, the majority of whom spend under $100 total per year. 32% 28% 21% 10% 9% Under $50 $50 - $100 $100 - $200 $200 - $500 Over $500 Votes: 454 Back-to-School Essentials Remember your Trapper Keeper? School supply needs haven't changed that much.. Yet. Most essential... Notebooks and binders 36% Clothes and accessories 28% Writing utensils 21% Other 16% Votes: 636 Least essential... Tech gadgets 38% Health and wellness 25% Craft supplies 23% Other |14% Votes: 705 engage us @ f | B

A Closer Look at "Back-to-School" Shopping

shared by GMRMarketing on Jul 12
July, too soon for back-to-school shopping? Absolutely not. And as it turns out, November and December aren’t too late, either. As engagement marketers, understanding consumer behavior and dynamics ...


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