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Cheil's Middle East Shopper Powers Trends 2014

01 02 Omni-what? Windows of dreams SHOPPER POWERS TRENDS 2014 OMNI-CHANNELING is a new buzzword slowly penetrating the lives of shoppers and challenging their habits in the Middle East. The early attempts to implement the omni-channel approach allow shoppers to experience a brand seamlessly across channels by giving them more power to decide where, how and when they want to shop. The power of dreams is a winning factor in switching shoppers from "I need" to “I want". Shoppers' shortening attention span prompts retailers to use SIGHT, SOUND AND MOTION in their store windows to nurture shoppers' dreams and attract footfall. MIDDLE EAST 03 04 05 Malls without walls Future starts with F' We are neighbours It's only been a year since the UAE's first online shopping mall went live. Shoppers are weighing up the sensory pleasures of buying "stuff" against all the inconveniences of physical shopping. SMOOTH CONVENIENCE is king, while "cash on delivery" as a payment option gives local consumers the freedom of choice they demand. The mall of the future is no longer a shopping centre but a leisure destination that turns a shopping trip into a day out with family or friends. Shoppers are seeking new experiences, entertainment, relaxation and customer service that While malls are turning into leisure destinations, convenience stores are stepping up to fill the gap created in NEIGHBOURHOOD SHOPPING. Those who still have a longing for the old-time bakeries and local butcher's will be happy to see the return of customer intimacy and have more occasions to meet and greet a neighbour over a shopping basket. pampers them. Now malls are about FUN, FOOD, FILMS, FAMILY & FRIENDS and even FITNESS! 07 48 06 Evocative & aspirational Mars & Venus go shopping, Choose your reward Finally brands understand that not every one needs Air Miles. The totally NEW REWARDS APPROACH gives shoppers the freedom to choose the type of rewards they want and the way they earn them - from hotel stays to hypermarket vouchers. In the Middle East, social circumstances and the retail environment may not always encourage a man and a woman to shop together. But the growing power of retail-tainment and openness to new retail concepts foster an increase in BONDING TIME spent while shopping. The idea of CONCEPT STORES has found its niche in some parts of the Arab world. Retail designers turn boutiques into mini galleries, telling a bespoke story with colours, textures, shapes, art pieces, and memorabilia. Shoppers enjoy the artistic expression and uncluttered space, love the pampering experience and find it easier to justify the purchase. Cheil To find out more or view examples please go to: © Cheil 2014

Cheil's Middle East Shopper Powers Trends 2014

shared by adilelaouad on May 29
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Are shoppers changing the way retailers operate? Or are retailers driving the change in the shopper behaviour patterns? Why are malls getting bigger while the consumer attention span is shortening? Wh...


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