Celebrate Color

CELEBRATE COLOR. This year, Pantone, the global authority on color, celebrates its 50th anniversary. Take a look at the history of color, from fashion to design and beyond. 50 YEARS IN COLOR From the psychedelic '60s to the expressive '00s, color has always been an integral part of how a culture expresses the attitudes and emotions of the times. The Psychedelic '60s PANTONE 15-6437 Grass Green PANTONE" 17-1937 Hot Pink PANTONE" 16-1362 Vermillion Orange PANTONE PANTONE • Youth culture erupted • Swinging London to Haight-Ashbury • Counterculture and social revolution PANTONE" 19-3438 Bright Violet 13-0859 Lemon Chrome 16-4529 Cyan Blue The Earthy '70s PANTONE 18-0430 Avocado PANTONE" 17-1544 Burnt Sienna PANTONE" 19-1118 Carafe PANTONE PANTONE 18-1248 Rust PANTONE" 19-4329 Corsair 16-0948 • Recession brought earthy colors • Environmental movement Harvest Gold • Disco crowned king The Vibrant '80s PANTONE 15-3620 Lavendula PANTONE 18-3224 Radiant Orchid PANTONE" 16-2111 Mauve Orchid PANTONE 17-2624 Rose Violet PANTONE PANTONE" 19-1663 Ribbon Red 19-3955 • Economic upturn, return of vibrant color MTV makes pop music even bigger • New art influences - Memphis and Japonais Royal Blue The Nuanced '90s PANTONE PANTONE" 14-0105 Overcast PANTONE" 17-1118 Lead Gray 16-0540 Оваis PANTONE PANTONE e Grunge and graffiti • The nature of Zen PANTONE" 16-1452 Firecracker 14-0754 16-4725 Super Lemon Scuba Blue • Irreverence in Anime The Expressive '00s PANTONE PANTONE PANTONE 15-4020 Cerulean 19-1557 Chili Pepper 16-3800 Satellite PANTONE 16-3911 Lavender Aura PANTONE 14-0848 Mimosa PANTONE • Technology Revolution • Minimalism vs. Individualism O Globalization leads to huge groundswell changes 17-0215 Aspen Green COLOR OF THE YEAR Since 2000 the Pantone Color Institute has been Color of the Year 2013 is selecting the Color of the Year. To do so, Pantone's color experts comb the world looking for the color influences which best define the global zeitgeist. PANTONE 17-5641 Emerald. PANTONE" 17-5841 TCX Emerald Entertainment Film Travel Art : Radiant, multifaceted, jewel-toned Emerald promotes: - Balance and harmony Automotive Economy Fashion Jewelry - New life - Healing and unity Technology Industrial Design Sports Politics 2000 2001 2002 2003 2004 2005 2006 PANTONE PANTONE 15-4020 Cerulean PANTONE 17-2031 Fuchsia Rose PANTONE 19-1664 True Red 14-4811 Aqua Sky PANTONE 17-1456 Tigerlily PANTONE 15-5217 Blue Turquoise PANTONE 13-1106 Sand Dollar 2007 2008 2009 2010 2011 2012 2013 PANTONE 19-1557 Chili Pepper PANTONE 18-3943 Blue Iris PANTONE" 15-5519 Turquoise PANTONE PANTONE" 14-0848 PANTONE 18-2120 Honeysuckle PANTONE 17-5641 17-1463 Mimosa Tangerine Tango Emerald TOP COLORS IN SOCIAL MEDIA FOR 2012 186 million mentions - Taylor Swift's RED album - NASA's landing on Mars, the red planet - Red carpet coverage 125 million mentions Presidential election Mars rover Curiosity finding blue rocks Blue sports teams Environmental 102 million mentions friendliness - Green Bay Packers and other green sports teams - Green-eyed girls mentions/ 0 250k 500k 750k 1m 1.25m 1.5m 1.75m 2m A RAINBO W OF BRANDS All colors express different emotions and brands have always called on them when creating their own identities. Color influences 50 to 85 percent of customer purchasing decisions and it is the first thing a consumer will notice about a brand's logo. (Colors listed from most popular to least popular.) BLACK MICHAEL KORS GUCCI PRADA MLANO Dramatic & Sophisticated CHANEL BLUE SAMSUNG GAP (intel) Ford Trustworthy & Secure Unilever UNI CNN CocaCola RED Levi's Canon QLO Bold & Passionate I'mlovin'it Adobe YELLOW [ yellow tail ]" RENAULT GOOD YEAR. BURGER KING Veuve Clicquot MORE DRIVEN Optimistic & Innovative e FedEx. BBONUTS ORANGE DUNKIN' ana nickelodeon Vibrant & Energetic orange KINECT Hallmark PURPLE YAHOO! Cadbury Enchanting & Regal GREEN hulu bp H&R BLOCK Heineken Rejuvenating & Natural JOHN DEERE GRAY Nintendo Nestlē Good Food, Good Life Sleek & Timeless Mercedes-Benz ups V J.P.Morgan BROWN Grounded & Robust LOUS VUTON PINK Barbie. .T. Mobile. PINK Festive & Fun VICTORS cET To see where color is going in the next 50 years, visit www.PANTONEVIEW.com, our new online service devoted solely to color. sources: 50 Years in Color: Pantone Color Institute and "PANTONE®: The 20th Century in Color" by Leatrice Eiseman and Keith Recker Top Colors in Social Media for 2012: Edelman Inc. A Rainbow of Brands: Pantone Color Institute and "Color - Messages and Meanings" by Leatrice Eiseman PANTONE and other Pantone trademarks are the property of Pantone LLC. O 2013. All rights reserved. PANTONE %24 RED BLUE GREEN