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Black Friday Shopping Guide

BLACK CYBER FRIDAY MONDAY Save Time and Money This Holiday Big-Ticket Black Friday Items Clothing 53% Books, CDs, DVDS or Video Games 42% DE Toys 34% Home Decorating 20% Jewelry 14% Most Popular Stores 76% $1.00 Department Stores. 76% Mass Merchandisers. 42% Electronic Stores. 35% 35% 23% Toy Stores 23% Dollar Stores. 14% Black Friday Shopping Tips Make a list Be familiar with price-matching and return policies Check online ads in addition to paper ads Hit the Web early Compare current and future sale prices Prepare for the unexpected - Seize the Deal! Connect deals with coupons for added savings Get cash back on online purchases Make sure your billing and mailing addresses are updated before Black Friday O Wait if a deal isn't good enough - Cyber Monday might have the better deal! Know When to Shop The Early Bird Does Get the Worm on Black Friday! 9:00 PM Thanksgiving Day 5:00 AM Academy Sports, A.C. Moore, Babies "R" Us, Cabela's, Toys "R" Us Gordmans, Sam's Club 10:00 PM Thanksgiving Day 6:00 AM Office Max, Bass Pro Shops, Kmart, Pep Boys, Staples Walmart MIDNIGHT 7:00 AM Banana Republic, Best Buy, Express, Game Stop, Gap, Kohl's, Old Navy BJ's, Half Price Books 4:00 AM 9:00 AM Costco Army & Air Force Exchange Service, JCPenny, Macy's, Michaels, Sears 31% of shoppers arrive at stores no later than 5:00 am 3% of shoppers arrive at stores at midnight! Big-Ticket Cyber Monday Items Electronics 53% Toys & Games 42% .Clothing 34% Best Cyber Monday Sites: > Gap, Banana Republic, >Amazon Old Navy and Athelta > Amazon Wireless >Abercrombie & Fitch > Macy's >Levi's > Target > Best Buy > Kohl's Know When to Shop > Many sales begin 1 second after midnight on the Monday following Thanksgiving > Many sales are limited to a few hours. > Check for sale details before Monday strikes to get the best savings! Cyber Monday Shopping Tips Make a wish list prior to Read site rules to know when shopping day sales are running or if better sales are scheduled for later/ earlier in the day Pre-shop to know the regular price and see what the actual Compare items in brick-and- mortar stores before purchasing savings are Use protection – make sure antivirus is up-to-date Utilize free shipping Read return policies! TechCrunch Customer Poll ONLY Average Black Friday shoppers 45% MON FRI 37%$120 spend of respondents said they would do holiday shopping on Cyber Monday of respondents said they'd go more than Cyber Monday shoppers Black Friday shopping Overall points gathered from the above data > More money is being generated on Black Friday > More people are shopping on Black Friday > For department store, electronics and mass merchandisers, Black Friday early bird deals can have huge savings > Cyber Monday shoppers save more money > For online retailers like Amazon and specialty stores, Cyber Monday wins out > Black Friday shoppers make more purchasers > For the best savings, research your desired items and shop both days! Personality Comparisons Finds instant gratification appealing. Ok with spending more to get items same day. Typically young Loves a good deal. Can save more money. Patient. women. Internet- Probably Savvy. uses Instagram. Sources > http://lifeinc.today.com/_news/2011/11/25/8980324-good-graph-black-friday--holiday-shopping-stats?lite > http://www.creditsesame.com > http://money.msn.com > http://abcnews.go.com/Business/black-friday-31-deals-store-openings/story?id=15006527&page=3#.UE3 MPI1IQF4 > http://www.imakenews.com/driversvillage/e_article001909099.cfm > http://abcnews.com > http://retailindustry.about.com/b/2011/11/27/what-time-does-cyber-monday-2011-start- cyber-monday-deals-specials-sales-coupon-codes-and-answers.htm > http://boomerconsumer.com > http://www.washingtonpost.com/blogs/arts-post/post/are-you-cyber-monday-or-black- friday/2011/11/28/glQAjcRw4N_blog.html © 2012 Valpak 55% 52% 22% Black Friday Cyber Monday

Black Friday Shopping Guide

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Valpak

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