Best Sunglasses Trends

Best Sunglasses Trends Yearly comparison • Titan gained popularity as a brand • Ray Ban had a high stake • Titan gained po pularity as a brand • Ray Ban had a high stake • Subsidiary brands-Versace, Prada & Chanel • Targeting luxury lovers 2007 2011 • Subsidiary brands- Versace, Prada & Chanel • Targeting luxury lovers Italian Venture Sunglasses Hut started • Italian Venture Sunglasses Hut started operations operations • Business setu ps in malls& high income streets • Price range:2000 to 50,00ORS • Promotion campaigns based on themes 2008 2012 Business setups in malls & high income streets Pricerange:2000 to 50,00ORS Promotion campaigns based on themes • Aimed at fashioncautio us people • Ultra glamoro us designs and styles • One ofthe leading accessories • Aimed at fashion cautious people • Ultraglamorous designs and styles 2009 2013 One of the leading accessories • Main Players: Bvigari, Judith Leiber &Chopard Main Players Bvigari, Judith Leiber & Chopard • Players & competition hiked • Gifts schemes for sunglasses purchase • Maui Jim sunglasses raced ahead • Concentration on niche markets • Players & compet ition hiked • Giftsschemes sunglasses purchase 2010 2014 Maui Jim sunglasses raced ahead • Concentration on niche markets Sunglasses by Facial Look FACE SHAPE: Heart Wider foreliead, higlı cheek- FACE SHAPE: I ong Narrow chin and cheeks bones with a narrow chin SUNGLASS TYPE: Cat-eye Ur ollier round fiame SUNGLASS TYPE: Cat cyr or other round frame FACE SHAPE: Oval FACE SHAPE: Square Proportionate forehead, cheekbones and jaw Broad foreheads, square jawline SUNGLASS TYPE: Round, uval ur Lal's eye sunylasses SUNGLASS TYPE: Any! Importance of Sunglasses Outdoor Discomfort Solutions • Uncomfortable glare when day time driving • Bright light reflecting off the road, other cars, objects v Polarized sunwear, eliminates glareand reflection V Makes vision in bright light extremely comfortable Driving Gardening, Mowing, Planting • Too bright outdoors • Flying objects (look out) * Grey or brown polarized sunwear V Polycarbonate or TRIVEX lenses v Wraparound frames • Varying light conditions during the day (overcast to bright) • Progressive or bifocalreading area in the way and glare v Speciality tints,made for golf that change with the amount of outdoor light v Single vision lenses or new Golf specific progressive Golf V Brown, rose or purple(SOLFX) tints • Road glare, reflections • Rocks and flying debris • Variable light conditions • Winds andeyetearing v Polarized brown, grey, photochromics v Unique lens solutions: Drivewear,new Transitions Vantage v Polycarbonate or TRIVEX lenses, wrap eyewear v Climate control foam/rubber sealinserts (Wiley X), Wind Jacket (Oakley) Motorcycles and Cycling v Polarized lenses for comfort, virtually eliminate • Glare and bright light • Reflections off lakes and rivers • Variable light conditions Hiking/Walking glare and reflections v Lens color choices based on environment