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Are Daily Deals Taking Over the World?

Are DAILY DEALS taking Over the World? THE INDUSTRY: Total amount of daily deal sites expected to exceed 20,000 by 2015 Daily Deal sites projected to maintain a 35.1% compound annual growth rate through 2015 and some say it could see a 47.4% compound annual growth rate. Average discount per offer: 53% 46% of user of daily deal sites planned to use the sites more in 2012 then they did in 2011 SERVICES: Home Products and services: 6% Food $ Drink Deals: 26% Beauty, spa and massage: 20°lo Fitness and Nutrition: % Sports and Recreation: 5% Clothing É Accessories: 4% 53% of users of daily deals say food and dining is the category in which they 65% of daily deal buyers return to businesses whose daily deal they had purchased most offen search for deals THE BUSINESSES: 58% 42.4% 68% 53% of daily deal buyers refurned to the establish- ment even without another daily deal buyers went on to become regular custom- of businesses cited businesses cited customer acquisition as the top reason for liking daily deals. ineffective customer acquisition as the primary reason for not offering a daily deal again. ers. discount. 48% of daly deal Between 67% 55% and Currently 10 active daily deal sites in the UK and of daily deal buyers for restaurants said they refurned to the restaurant where they had previously used a daily deal. buyers for restaurants were new customers, and 83% ended up 61% of businesses running daily deals make on the promotions. more than 200 new sites have launched in the past six months across Europe. recommending the restau- rant to family or friends. THE CONSUMERS: 65% 38% 31% | of online shoppers engage with Daily Deals sites either by visiting the site directly or reading an email newsletter of daily deal buyers said they were already loyal to the business offering a deal. of daily deal buyers said they were new customers 27% 67% 48% I of daily deal buyers were swayed by a discount after having either visited only sporadically or had stopped patronizing the establishment altogether. of daily deal þuyers for restaurants said they refurned to the restaurant where they had previously used a daily deal. of daily deal buyers for restaurants were new customers. and 83% ended up recommending the restaurant to { family or friends. 68% 48% OF SHOPPERS ARE SAYING: "I always look out for special offers", OF SHOPPERS ARE SAYING: "I always use money off coupons and vouchers" 掃 91 % of web shoppers reported either already making a purchase or planning on making a purchase with a particular šmall business after redeeming a daily deal Shopping on the go. of downloaders have used 8 deal-of-the day websites 54% of Smartphone owners claim to use their mobile handsets frequently while shopping The total number of travel deals available on deal sites for UK shoppers has increased by 350% in the past 6 months 65% of online shoppers engage with Daily Deals sites either by visiting the site W directly or reading an email newsletter NEWS SPENDING: The daily deals market is proving a successful one with Uk consumers spending over £292M through daily deal websites in just a short six months Between JULY AND DECEMBER 2011 consumers saved an average 56% by shopping on daily deal sites, which adds up to £375M Sources: VoucherCodesPro.co.uk http://www.dailydealsobserver.com/daily_deals_observer/all-daily-deals-statistics/ http://blog.hubspot.com/- The Best Deals Online! blog/tabid/6307/bid/20321/12-Eye-Opening-Daily-Deal-Site-Statistics-Data.aspx#ixzz2734Uc5Tv www.vouchercodespro.co.uk http://www.socialmanagers.com/?page_id%3856 DAILY DEALS

Are Daily Deals Taking Over the World?

shared by VisualApogee on Sep 25
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It seems as if everyone now a days is using daily deals such as Groupon, Living Social and more to get deals on anything and everything you can buy. Are Daily Deals the future of shopping? Are they ta...

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