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All About Coupons

All About COUPONS! who uses coupons? 61% gs Adults with household income of $100k of adults with a household income of $100k or more ARE 2X AS LIKELY TO USE COUPONS as those with household income of $35k. Savings Savings Savings $35k $100k 47% of women + 33% of men The first coupon ever was printed in1887 when an Atlanta business- man offered free samples of his Adults with college degrees ARE 2X AS LIKELY TO USE COUPONS new product: Coca Cola as those with no high school diploma 9 out of 10 women would go on a second date with a man who paid for dinner with a coupon. U.S. coupon use is set to increase by 150% from 2009 to 2014 Saoings 2009 2014 Savings Savings Redemption value will jump from $8.3B to $22.3B $1E of coupons used are physical BUSINESS OBJECTIVES 99% 64% of iPhone users print coupons FOR OFFERING COUPONS coupons • Encourage customers to return again and again use social media as their primary source of coupons 87% of smartphone 47% • Build sales with upselling discounts and promotions Users are interested in using a QR code to get • Reward best customers with special promotions Where do people shop for gifts? a coupon, discount, • Promote short-term events and increase consumption or deal. 40% shop online 60% shop in stores • saved-the-most-in-2010-listed-by-coupons-com/5854/ • tdmony01-couponer-lifestyle-grips-area-shoppers-ar-1177303/• /SellMoreToEachCustomer/PromotionsCoupons/tabid/84/Default.aspx • Harris Interactive Study commissioned by, May, 2010 . https://www.nchmardership Surve urceCenter/assets/0/22/28/76/226/457/9628a5 1. "Coupon Market Quarterly Update" released 2011 d7158a44bbb5e7a094baa29a88.pdf by NCH Marketing Services, Inc.. a Valassis Company . "2010 U.Š. Local Mobile Advertising and Promotions Forecast Part 1," Borrell Associates, April 2010 • Empathica Survey, January, 2011 • "Printed coupon usage grows 11 percent" DMNews, October, 2010. MGH survey on quick response (QR) Code usage, March, 2011 • CrossView, July, 2010 . JiWire, Q4 2010 •Valpak .

All About Coupons

shared by SharleneMusic on Jan 31
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Coupons have had a profound impact on the lives of generations of Americans - ever since 1887, when an Atlanta businessman printed the first-ever coupon to get people to try his new product, Coca-Cola.




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