Alcohol Drinking Behavior of China, Taiwan, Japan and Korea

Cheers! ALCOHOL DRINKING BEHAVioR OF CHINA, TAIWAN, JAPAN AND KOREA AMONG DIFFERENT ALCOHOLIC BEVERAGES, BEER IS MOST POPULAR 52.1% 55.4% 81.8% 80.5% BEER MOST FAVORED BY OLDER JAPANESE ANO YOUN GER KOREAN ORINKERS UP 50 49 30 EVERYONE PREFERS LOCAL BEER BRANDS BEEA IWAH ( 台湾 啤酒 ) Cass Asalıi TSINGTAO 青島 啤酒 Fresh AN SEE 35-4% 28.6% 29.9% 42.9% ORIGINAL SNOW hite PAIRIN BEER 一 看 神 リ 16.7% 27.9% 13.7% 23.3% SUNTORY PREMIUM MALT'S OB Lager Heineken 燕京 啤酒 YANJING BEER 14.4% 23.8% 9.2% 5.9% MEoium SIZED CANNED BEER iS THE BEST VOLUME FOR ONE 500 ML 500ML 500ML 5OOML 350 ML 350ML 350ML 330ML 35.6% 33.6% 68.3% 16.6% 76.2 % 13.74 35.6% 34.4 % ORINKING AT HOME IS MOST ENJOYABLE Chinese and Korean youngsters like drinking at regular restaurants. Taiwanese females prefer to drink at home; but regardless of gender, Taiwanese love to drink up at regular Chinese restau- rants. Over 90% of Japanese drinkers like drinking at home, 2nd most popular place to drink is the iconic Japanese izakaya restaurants. BEST TIMING FOR CONSUMPTION 73-7 55-7 Friends /relatives visit 56.8 During or after meals 47.4 During or after meals Friends / relatives visit 71.5 During or after meals 50.7 25.5 Before going to sleep 44.7 Friends / relatives visit During or after meals 37.8 23.6 20.0 Watching any types of sports /games 26.0 Watching regular TV programs/ reading newspapers or magazines Watching regular TV programs / reading newspapers or magazines Watching regular TV programs/ reading newspapers or magazines Dio You Know? Il medieval Europe, beer was far more popular than water. It was a time when clean water was difficult to find and because beer went through the fermentation process, the 3-4% of alcohol present in the drink effectively made it cleaner than water. Survey Design / The survey was executed in Taiwan, Japan, Korea, and China utilizing GMORESEARCH Asia Cloud Panel, with over 500 valid samples per country. Fieldwork was carried out between May 2-9, 2014. The margin of error was plus or minus 4.38% at 95% confidence level. Discover more interesting knowledge with us: Data Source / inSIGHTXPLOrer. May 2014 Infographic Design / BeamMedia Watercolor Illustration / Chien-Hui Chung tumblr Facebook Other References / “BEER SAVED THE WORLD - WITHOUT BEER, WHERE WOULD WE BE NOW?" BeamMedia by Online Bachelor Degree Programs on DesignTAXI http://designtaxi.com/news/351954/Infographic-Beer-And-Its-History/ 創 媒體 CED